At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye towards the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you. To learn more about our values and our culture, visit Timberland Careers (https://www.timberland.com/en-us/about-us/careers) or www.timberland.com . **Head** **of Marketing (Timberland APAC)** **What will you do?** A day in the life of a Head of Marketing at Timberland looks a little like this. Serves as the voice of the region, translating global marketing strategy into region-specific activation plan. Oversees the long-term marketing strategy as well as the in-season integrated marketing plan, responsible for regional marketing budgets and allocation, CRM and loyalty programs, and strategy for events, channel marketing, and owned e-commerce. Leads social media management, media buying, and search. This position also plays a key role in driving an elevated retail brand experience by partnering with Global to deliver new store design concepts, VM with strong in market execution programs & in store navigation enabled by product marketing. Building an energy strategy for the region, leveraging & driving local collabs in market to drive brand heat & buzz are critical for Timberland. Reports to Brand GM in APAC. Let’s break down that day-in-the-life a bit more. + **Marketing Strategy –** Interpret insights, both consumer, and marketplace and envision strategic direction to drive brand and business success inline the regional and global brand strategy. + **Integrated Marketing -** Drive integrated marketing management including 26 week walk, stories, evergreen marketing, and the GTM process. Drive brand growth in an effective/efficient way through the execution of marketing plans to reach new consumers and increase loyalty + **Energy Marketing –** Leveraging Global Collabs, regional energy SMU to drive brand heat & buss through sustained PR, product seeing & ongoing partnerships with key influencers, agencies + **Budget -** Manage Regional marketing budget & allocations + **Region Specific Needs –** Ensure Brand Creative needs by country are communicated and addressed; specific role in China, Japan for key commercial moments (e.g., 11/11, 6.18, CNY, Black Friday). Set CRM/Loyalty strategy, provide region-specific creative content guidance. Drive amplification of global plans through locally relevant initiatives. provide regional input on specific regional needs into the global brand map. + **Media Management -** Own media buying and management, social media management, and search management. Direct execution of O&O Ecom/DTC marketing + **Channel Marketing -** Own Channel marketing management (including B&M), develop relevant execution for Ecomm and events management including Sales Meeting for region + **Retail & VM -** Retail brand experience by partnering with Global to deliver new store design concepts, VM with strong in market execution programs & in store navigation + **Product Marketing** – Creating relevant assets in region or leveraging global to drive conversion + **Influencer Activation -** Manage influencer pool and assets Typical Interactions + **Global Brand Management** leaders, ensure regional input and nuance is incorporated into long term brand strategy + **Brand Operations and Planning Leader** to ensure delivery on time & in full of creative toolkits **What do you need to succeed?** We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 12+ years of experience and professional achievements. The foundation skills you will need in this position are: + _Strategic vision (ability to articulate clear strategy)_ + _Cross-Functional Leadership_ + _Communication and Influence_ + _Analytical (strong ability to be data driven in decision making)_ + _Consumer insight and empathy, with deep regional expertise (consumer needs, trends and local cultural nuance)_ The Past Experience Requested are： + _Experience leading regional marketing_ _strategies and adapting global campaigns to_ _suit local market_ + _Experience in the end-to-end execution of_ _integrated marketing plans including timelines,_ _resource management, and coordination across_ _channels_ + _Budget oversight managing strategic allocation_ _across channels and managing costs_ + _Experience setting strategy for customer_ _relationship management and loyalty programs_ + _Experience developing and executing strategies_ _that drive traffic, sales, and brand presence_ + _Event strategy and execution_ + _Digital marketing and e-commerce_ + _Data driven decision making_ **_Location requirement:_** **_Shanghai, China_** **Now WE have a question for YOU.** **Are you in?** R-20250625-0038 VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.