Head of Marketing – Nextens
Amsterdam
Are you customer-centric and data-driven?
Do you enjoy collaborating cross-functionally to deliver on common goals?
About the Team
We are seeking an experienced and visionary Head of Marketing to lead the Nextens marketing team. This is a critical leadership role on the Nextens Management Team, working closely with Sales, Operations, and Product to deliver strong commercial results, drive customer retention, and fuel new business growth.
As Head of Marketing, you will also be an active member of the wider LexisNexis Data Services CMO community, collaborating with peers across the globe to drive efficiencies, share best practices, and implement innovative strategies.
About the Role
We are seeking a visionary, data-driven Head of Marketing to lead the strategic marketing direction and execution for Nextens. This role will have accountability for investing our marketing budget to deliver growth through innovative marketing strategies, elevating our brand position, and driving demand generation . The ideal candidate will be both a strategic thinker and an operational leader and a strong understanding of the data and technology landscape.
Key Responsibilities
Develop and execute the Nextens marketing strategy to achieve business goals for customer retention and acquisition, aligned with the overall business strategy;Lead, inspire, and develop the marketing team, fostering a high-performance, collaborative culture;Owning marketing plans, budgets, and ROI analysis. Delivering tangible increases in marketing returns;Developing and overseeing multi-channel campaigns to drive qualified leads, pipeline growth, and sales closes. Championing digital marketing innovation, including SEM/SEO/AI, ABM, marketing automation, content strategy, and incorporate the use of innovative approaches (e.g., AI) to deliver;Represent Nextens in the LexisNexis global marketing community, contributing to shared initiatives, driving operational efficiencies, and aligning with global best practices;Leveraging market insights and customer feedback to inform strategy. Enabling customer advocacy and retention through targeted communications and lifecycle marketing;Represent Nextens in the LexisNexis global marketing community, contributing to shared initiatives, driving operational efficiencies, and aligning with global best practices;Partnering effectively across Sales, Operations and Product Management, to align strategy and facilitate execution of plans.Requirements
Excellent verbal and written communication skills in Dutch (mandatory) and English;Solid experience in marketing leadership roles, including proven people management and team development;Proven track record of delivering measurable commercial results through marketing;Data-driven mindset, with excellent analytical skills and focus on ROI;Deep understanding of digital marketing tools and track record of driving transformation and adoption of new technologies like AI and Generative AI;Creative thinker who brings innovative ideas to engage customers and differentiate the brand;Strong stakeholder management and collaboration skills, with experience working as part of a management team;Experience working in a matrix and/or global organization is a plus.Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
We know that your well-being and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Dutch Share Purchase Plan
- Annual Profit Share Bonus
- Comprehensive Pension Plan
- Home, office or commuting allowance
- Generous vacation entitlement and option for sabbatical leave
- Maternity, Paternity, Adoption and Family Care leave
- Flexible working hours
- Personal Choice budget
- Variety of online training courses and career roadshows
- Wellbeing programs and gym facility in the office
- Internal communities and networks
- Various employee discounts
- Recruitment introduction reward
- Work from anywhere
- Employee Assistance Program (global)
- Annual Event
About the Business
Nextens is the market leader in tax software and the tax knowledge partner for financial professionals. Nextens is based in Amsterdam and is part of RELX, a global provider of data, analytics, and decision platforms for professionals. RELX operates in more than 40 countries with over 30,000 employees worldwide. More information can be found at www.nextens.nl.
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