Job Description :

Location: Milan

About us 

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! 

At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.  

About the role 

In this position, you 'll play a critical role as brand guardian, ensuring consistency of brand execution and application across multiple priority projects. You 'll also have the opportunity to lead critical projects that shape the future across the wider portfolio too. 

You 'll build the future of our brands, ensuring all programs are consistent and in line with brand and company strategy and ensuring the right priorities are fully resourced. 

Your Key Responsibilities 

Leading future direction for our brands and business including the 1 year and 3 year brand strategic growth plans 

The leader and owner of brand content and connections strategy which will require brilliant creative judgement, outstanding execution and engagement with senior partners 

Inspiring and leading cross functional and inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution   

Prioritizing and resourcing projects to achieve brand and business outcomes 

Building brands of the future and shaping the long term consumer relationship with our brands 

Supporting Marketing Leadership Team {MLT} and other MM's on development of top priority projects ensuring brand consistency. 

Supporting MLT in defining the portfolio strategy and approach to win both for brand priorities and at beer/spirits portfolio level 

Supporting full talent pool in the development of growth drivers that deliver against business growth ambitions and priorities whilst ensuring strategic fit 

Ensuring all projects meet the Diageo expectations 

Impact. Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement. 

Fame. Making our brands the most talked about and resonant in culture 

Local relevance. Ensuring local consumers are at the center of all of our plans, exciting and adapting global drivers to deliver. 

Creative Flair. We create work that stops consumers and is recognized globally 

Learning. No project is over until we have learned from it and shared the findings 

You will be building purposeful winning brands, using insight to sell more and forge powerful relationships. You 'll drive marketing performance, by delivering integrated execution. 

About you 

Strong relevant marketing experience – 10+ years with strong understanding on Italian market (consumer, media, culture) 

Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes 

Holistic skill set across all marketing pillars as well as a track record of leading groundbreaking business results 

Being able to excel when in ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment 

A history of working across media, digital social & DDM, experiential, PR, culture and trade marketing 

Experience of working with and leading a team, whether directly or indirectly 

Experience working across multiple countries/geographies/cultures 

Language Requirements: Proficient Italian and English

Our Offer 

An inclusive company culture that puts employees and their development first 

A competitive salary with bonus and many benefits that suit your lifestyle 

An industry leading parental leave policy 

…and of course, THE best colleagues! 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.  

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.  

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.  

Don’t let anything stop you from applying! 

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