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Quote from Hiring Manager

Jack Daniel’s is more than a brand — it’s a cultural icon. This is a unique opportunity to lead the No.1 spirit trademark in Australia and shape one of Brown-Forman’s most strategically significant global markets. We’re looking for a bold leader to drive continued growth through innovation, creativity, and commercial excellence

Meaningful Work From Day One

You will lead the strategic direction, marketing execution, and team management for Jack Daniel’s Family of Brands (FoB) in Australia — a $500M+ Net Sales business that represents over 85% of the ANZPI brand profit. As a key member of the marketing leadership team, you will be responsible for maintaining our market-leading position and driving long-term brand growth through innovative and impactful marketing.

What You Can Expect

Leads the strategic planning and positioning of the Jack Daniel’s trademark across RTD, Flavours, and Super Premium segments.

Directs a high-performing team of brand and activation managers to deliver best-in-class execution.

Develops annual brand plans and owns a $15M+ brand investment budget to ensure impactful, efficient spend.

Partners with sales and channel teams to activate marketing strategies seamlessly across all touchpoints.

Manages end-to-end campaign execution in collaboration with creative, media, experiential, and digital agencies.

Provides strong commercial insight, leveraging analytics and insights to inform decisions and optimize spend.

Drives innovation and long-term portfolio development in partnership with regional and global teams.

Oversees performance tracking, measurement, and continuous improvement of all brand-building activities.

Champions brand health, team culture, and strategic influence across internal and external stakeholders.

Leads sponsorship negotiations and brand partnership development aligned to brand values and growth goals.

What You Bring to the Table

Proven ability to lead and develop high-performing teams in a fast-paced, consumer-centric environment.

8+ years in brand strategy and category growth roles, including at least 5+ years in leadership positions.

Strong understanding of marketing fundamentals across ATL, BTL, digital, and experiential channels.

Demonstrated commercial and financial acumen, including ownership of significant marketing investment.

Experience developing and executing large-scale brand plans within FMCG or premium brand environments.

Tertiary qualification in Marketing, Business, or a related field.

Local market experience and activation knowledge.

What Makes You Unique

Experience within the liquor industry or managing on-premise marketing strategies.

Deep knowledge of the Australian trade landscape, particularly within the retail and hospitality sectors.

Background in consumer insights, trade marketing, or commercial roles.
Track record of leading large-scale events, brand partnerships, and sponsorships.
Experience working with global brand teams to adapt strategy for local relevance.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L4

Number of Openings Available:

1