The Transformational Opportunity

Join the fastest-growing wellness brand in America as we revolutionize how millions discover and experience hyper wellness! This high-impact role reports to the CMO and leads the digital transformation of customer acquisition across our 200+ franchise locations in 40+ states. You'll command a team of 5 marketing professionals while architecting cutting-edge digital marketing funnels that drive measurable growth in the booming $4.5 trillion wellness industry. This is your opportunity to shape the future of wellness marketing, combining sophisticated paid media strategies, lifecycle marketing, and AI-powered CRM operations to create unprecedented customer experiences. Transform online engagement into in-store conversions while building the marketing infrastructure that will fuel our expansion to 350+ locations nationwide.

Location: Austin, TX (Hybrid: 3 days in office/2 days remote)
Reports To: Chief Marketing Officer (CMO)
Salary: $170-$180K annually + 20% annual bonus

Duties and Responsibilities Oversee a team of 5 marketing professionals and improve operational efficiency and effectiveness across all digital marketing initiatives Architect and manage brand fund allocation and spend optimization based on ROI performance across franchise network Lead comprehensive paid marketing strategies across Meta, Google, and other digital platforms for multi-unit franchise operations Manage external agencies and oversee digital performance of individual studios while coaching franchise owners on marketing best practices Partner with internal creative team to ensure strategic alignment between asset development and media plan execution requirements Analyze campaign performance data and hold agencies accountable for maintaining industry-leading performance standards and best practices Develop and oversee lifecycle marketing strategy for email, SMS, and push notifications, including advanced segmentation, retention, reactivation, and personalization campaigns Research, evaluate, and implement AI tools for lead management, marketing automation, and performance optimization Collaborate with data team on comprehensive reporting frameworks for agency and franchisee performance tracking Drive digital transformation initiatives that enhance customer acquisition and conversion across the franchise network