Calgary, AB or Western Canada (Alberta, Saskatchewan and Manitoba)
We are looking for a Head of Digital Farming, Canada to join our Agricultural Solutions team in Western Canada.
Come create chemistry with us!
BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.
We are seeking a sales-driven leader for the role of Head of Digital Farming to spearhead the Go-To-Market strategy for Xarvio in Canada. This is not just a strategic role — it’s a sales leadership position. This role is deeply rooted in commercial execution — we’re looking for someone who can drive growth, convert opportunities, and lead with influence. This is a unique opportunity to lead the digital transformation of Canadian agriculture where success will depend on your ability to sell the vision, close the deal, and lead with impact.
Defining and implementing a short-term xarvio Digital Farming Solutions strategy in Canada on the target’s farmers, distributors, and advisors in connection with the global strategy and the strategy of BASF Agricultural Solutions.Developing, in conjunction with the xarvio global product teams, the Field Manager and Healthy Fields offers adapted to the Canadian market context to develop the business, leading the definition of marketing mixes and action plans to achieve the objectives and coordinating technical and commercial resources to execute the strategy.Developing individuals within the team while ensuring comprehensive supervision of all aspects of their missions.Organizing resources in accordance with the strategic axes of the company.Defining their annual roadmap in line with the company's roadmap & being accountable for achieving the KPIs (organic Digital Net sales).
If you have...
A Bachelor's Degree, Masters or PhD in Agriculture or business.10 years of Commercial background/experience.Demonstrated strategy and new market development experience, organizational awareness interaction of marketing, sales and accounting.Experience in the field of Digital Farming is preferred.Team Management experience with demonstrated ability to lead teams and guide people leaders.Strong experience and/or network with Agricultural Distributors in Canada.Create your own chemistry with you@BASF
Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.
About us
As the world’s leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!
We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.
We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.
Belong to Something Bigger. #belongatBASF
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