About the Role
We’re hiring a visionary digital leader to drive the next evolution of our customer experience and digital acquisition strategy. This role leads a cross-functional team at the intersection of UX strategy, SEO and AI visibility, personalization, and experimentation. You’ll be charged with transforming how we grow traffic, convert prospects, and deliver meaningful, user-first experiences across for our investors across digital channels.

As Head of Digital Experience & Growth, you will lead strategy and delivery for discovery, engagement, and optimization. You’ll partner closely with peers in Product Management, Delivery & Operations, and Audience and Data Strategy to bring your vision to life across channels, accelerating personalized, measurable growth across channels.

What You’ll Do

Define and lead the digital experience and growth strategy, integrating UX, SEO/GEO, and personalization into a unified roadmapManage a team of 20+, including people leaders, individual contributors, and vendor partners.Drive acquisition and CX performance metrics (e.g., organic traffic, AI visibility, dCSAT, test-and-learn velocity)Translate business goals into prioritized agile digital initiatives leveraging the double diamond frameworkLeverage technologies and audience insights to unlock real-time personalization and orchestrated journeysStay ahead of search trends, GenAI/LLM evolution, and content discoverabilityServe as strategic thought partner to leaders across Marketing, Product, Technology, and DesignInfluence senior stakeholders with strong narrative skills and strategic storytelling

​What You Bring

10+ years in digital strategy, CX/UX leadership, or growth marketing; agency plus in-house experience highly preferredDeep knowledge of SEO, UX, content strategy, omnichannel journeys, and experimentation frameworks; fluency in data-driven decision makingFamiliarity with AI search, GenAI, and emerging customer journey models (e.g., chat agents, zero-click)Strong communicator and persuasive storyteller; you craft strategy and gain cross-org buy-inFluent in Marketing technologies like Adobe Experience Platform, CDPs, AJO, working tools like Jira and Figma, and agile collaborationCurious, collaborative, and customer-obsessed; you balance long-term vision with tactical delivery
 

Why This Role Matters
As AI, search, and digital behavior evolve fast, we need a leader who connects marketing, technology, and customer experience into cohesive, measurable strategies. You’ll be a force-multiplier—building what’s next in digital growth.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.