Job Description :

Location: Milan 

Reports to: Marketing Director 

Function: Marketing – Consumer Planning, Digital, Media & Content 

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About us 

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! 

About the role 

As Head of Consumer Connections, you will lead the end-to-end strategy and execution of how we connect with consumers and shoppers - from insight to impact. This is a unique, hybrid leadership role combining consumer & shopper planning, data analytics, content strategy, and digital & media activation. 
 
You’ll be the voice of the consumer at every connection point—from the spark of insight through to paid media, influencer strategies, retail activation, and content excellence. 

Your Key Responsibilities 

Lead the consumer & shopper insights strategy for the market —translating cultural, behavioral, and data-driven insights into actionable plans that drive brand growth. 

Define and embed the full-funnel connections strategy, linking brand strategy, consumer behavior and precision media planning. 

Own the digital and media ecosystem—working with global and regional teams to activate content, media, search, CRM and influencer strategies across platforms. 

Champion shopper planning excellence, influencing retail touchpoints, ecommerce and omnichannel journeys with the right insights and data tools. 

Inspire content creation and advocacy—connecting Culture & Entertainment with purposeful storytelling that resonates with the next generation of consumers. 

Shape the performance marketing and data roadmap, aligning KPIs and measurement frameworks with brand goals and commercial outcomes. 

Lead cross-functional collaboration with Marketing, Commercial, Global Digital, and external agency partners to deliver breakthrough work. 

Act as a change agent and thought leader—building capabilities, sharing best practices and elevating the role of data and connection planning within the business. 

What we are looking for 

Proven leadership experience in consumer insights, digital marketing, shopper strategy or media planning—ideally within CPG, beverages, or lifestyle brands. 

Deep command of category growth and brand-building fundamentals 

Strong commercial and strategic business acumen 

Expertise in marketing effectiveness principles 

Informed perspective on media planning and sufficiency to guide strategic decisions 

Grasp on trends and culture 

Strategic mindset with deep understanding of consumer journeys, digital platforms, and content ecosystems. 

Analytical strength—able to work comfortably with data, performance dashboards and CRM systems. 

Passion for culture, creativity and innovation, with the ability to bring together logic and magic in brand storytelling. 

 Exceptional collaborator and influencer—able to work across multiple teams and markets with clarity and energy. 

 Fluent in English, and fluent in Italian a strong plus. 

Feel inspired? 

This is your chance to lead the heart of where data meets creativity, where consumer understanding becomes powerful brand action. If you’re ready to shape the future of consumer connections in the market area, we’d love to hear from you. 

Our Offer 

An inclusive company culture that puts employees and their development first 

A competitive salary with bonus and many benefits that suit your lifestyle 

An industry leading parental leave policy 

…and of course, THE best colleagues! 

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. 

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.  

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.  

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.  

Don’t let anything stop you from applying! 

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