Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Head of Brand & Advertising – Mobility & Convenience (M&C)

Shape our brand. Lead our strategy. Make an impact.

As Head of Brand & Advertising, you’ll lead the development and execution of global omnichannel brand strategies for our Mobility & Convenience (M&C) business. You’ll co-create with local teams to deliver integrated campaigns, content, and creative that drive customer engagement, brand equity, and long-term value.

You’ll work in the Brand Management, Comms Planning & Execution team—bringing together global direction and local relevance.

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

What you’ll deliver

Define a global sub-brand framework to standardise and simplify brand assets.

Build and execute B2B and B2C omnichannel marketing plans aligned with our long-term customer experience strategy.

Lead brand development for global and regional M&C brands (including Aral, ampm, Thorntons, and others).

Manage and refresh master creative assets—visual identity, tone of voice, and content strategy.

Drive campaign creation in partnership with our agency of record (AoR), hub, and local markets.

Enable consistent delivery through activation toolkits, ensuring creative flexibility for local execution.

Oversee digital performance channels (PPC, SEO, paid social, marketing websites) with support from the Hub.

Track and improve campaign performance using real-time data and optimisation techniques like A/B testing.

Support budget prioritisation by aligning marketing investment with performance insights.

Collaborate across functions—including Brand NoE, Experience & Journey teams, and Intelligence & Insights—to ensure data-informed decisions.

What you’ll need to be successful

Experience leading global marketing strategies, preferably in a matrix or multinational environment.

Proven success developing and managing integrated campaigns, content strategies, and creative assets.

Deep understanding of channel management (PPC, SEO, paid social, and digital content).

Strong analytical skills for tracking marketing performance and optimising results.

Excellent collaboration and communication skills with a track record of working across teams and cultures.

Strategic thinking paired with strong project management skills to lead complex initiatives.

Skills & competencies

Marketing communications planning

Business performance analysis

Content strategy and design

Channel marketing and activation

Creative content development

Campaign measurement and optimisation

How we work

You’ll be part of the M&C Marketing Network of Excellence (NoE)—a diverse global team focused on building consistent, innovative marketing strategies. We collaborate closely with regional and local markets to co-create plans that meet business goals while reflecting local customer needs.

You’ll work with the Hub to deliver cross-channel marketing execution and with key teams across Experience & Journey Innovation, Intelligence & Insights, and our AoR.

Together, we deliver bold, effective campaigns that elevate our brands and support long-term growth.

Inclusion & opportunity

We’re committed to building a team that reflects the world around us. We welcome applicants of all backgrounds and experiences. If you’re excited by this role but don’t meet every requirement, we still encourage you to apply.

Ready to lead brand strategy at a global scale? Let’s build the future of M&C together.

Why join us?

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits!

Reinvent your career as you help our business meet the challenges of the future. Apply now!

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.