Head Marketing- Diabetes BU
Abbott
**Portfolio growth and market share**
+ Deliver an EI of > 100 for the Portfolio and increase Abbott market share
+ Deliver Portfolio Plan Sales and Plan Margin
+ Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)
**Portfolio / Disease Area insights**
+ Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area
+ Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas
+ Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies
+ Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats
**Driving Portfolio / Disease Area leadership**
+ Annually create a Portfolio plan for the Portfolio / Disease Area
+ Identify and ideate new product opportunities for the Portfolio / Disease Area
+ Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
+ Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth
**Arbitrage between Therapies**
+ Owner / manager of the marketing spend across therapies within the Portfolio / Disease Area
+ Evaluate marketing RoI across different therapies and adjust strategy accordingly
+ Decide on pricing strategy for the Portfolio / Disease Area
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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