Mumbai, IND
5 days ago
Head Marketing- Diabetes BU
**Portfolio growth and market share** + Deliver an EI of > 100 for the Portfolio and increase Abbott market share + Deliver Portfolio Plan Sales and Plan Margin + Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI) **Portfolio / Disease Area insights** + Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area + Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas + Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies + Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats **Driving Portfolio / Disease Area leadership** + Annually create a Portfolio plan for the Portfolio / Disease Area + Identify and ideate new product opportunities for the Portfolio / Disease Area + Identify and ideate on product innovations (e.g. LCM, packaging) for existing products + Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth **Arbitrage between Therapies** + Owner / manager of the marketing spend across therapies within the Portfolio / Disease Area + Evaluate marketing RoI across different therapies and adjust strategy accordingly + Decide on pricing strategy for the Portfolio / Disease Area An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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