Are you a strategic thinker with a passion for science-based marketing and healthcare innovation? Abbott is looking for a **HCP** **Senior Brand Manager for Ensure brand** to lead the planning, execution, and performance of our ethical product portfolio. This role is pivotal in driving brand growth, customer engagement, and cross-functional collaboration. Working Location: Me Linh Point, 02 Ngo Duc Ke, District 1, HCMC **🔍 What You’ll Do:** **Brand Strategy & Execution** + Develop brand and portfolio strategies aligned with local insights and global direction + Define product vision, positioning, and messaging to drive demand and adoption + Prepare and execute marketing objectives, campaigns, and advertising plans + Lead multi-product projects and special initiatives as assigned **Program Development & Field Support** + Design and localize brand campaigns and tools for the commercial team + Train and support field force to ensure effective execution and KPI achievement + Work closely with sales teams to gather HCP insights and refine marketing programs + Identify and engage key HCP influencers and KOLs to support brand initiatives **Market Intelligence & Innovation** + Analyze market trends, customer needs, and competitor activities + Identify new product opportunities and market segments for growth + Forecast product demand and develop contingency plans for supply issues + Utilize digital platforms to maximize reach and engagement **Cross-Functional Collaboration** + Partner with internal teams (Sales, Medical Affairs, Regulatory, Training, etc.) to align on strategy and execution + Ensure compliance with WHO Code, Vietnam Code, and Abbott’s ethical standards + Drive early engagement and alignment across stakeholders for new launches and campaigns **Performance Tracking & Budget Management** + Track, analyze, and interpret key metrics to inform business decisions + Manage brand budget and monthly gaiting + Formulate forecast assumptions and align with cross-functional teams + Monitor program implementation and adjust based on performance insights **✅ What We’re Looking For:** + **4–6 years** of relevant marketing experience in **Pharma, Nutrition, or FMCG** + Proven success in managing high-science brands and launching new products + Experience in both **HCP and consumer marketing** is preferred + Bachelor’s degree or higher, preferably in **Pharmacy or Life Sciences** + Strong understanding of HCP insights, treatment paradigms, and ethical marketing **🌟 What Makes You a Great Fit:** + Strategic, analytical, and creative thinker + Strong interpersonal and leadership skills + Self-driven, detail-oriented, and results-focused + Excellent communication in both Vietnamese and English + Proficient in **MS Office** and basic **digital marketing tools** **​** **💼 Why Join Abbott?** + At Abbott, you’ll be part of a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. + Abbott has been present in Vietnam for 30 years, making a meaningful impact on public health through a wide range of science-based nutritional products, diagnostic tools, pharmaceuticals, and vascular access devices. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com