Summary

If you are a Dream-maker, this is the place for you. Together, we’ll create the real fabric of Gucci. A community of people united by the same passion: breaking new ground in the fashion world and beyond.

Job Description

Role Mission

The goal for the Merchandising Director, South America is to take categories and stores within the market to full potential, delivering a unique client experience through a 360-degree approach. This role shortens the distance between the regional corporate offices and the stores; it is responsible for providing market expertise and building assortments for the South America region in close collaboration with the Americas Merchandising team.  Partnering closely with Retail, Inventory Planning, Visual Merchandising and the buying office, this position will ensure that Retail KPI’s, Visual Merchandising standards, and financial goals are met.

Key Accountabilities

Retail Support

Ensure all South America stores are visited on a dedicated cadence (weekly, monthly, quarterly) based on geographical distance. Conduct monthly calls with Flagship locations to understand consumer purchasing patterns, client demographics, business needs and assortment opportunities/liabilitiesContinuous sharing of information inclusive of Buy investment strategy, product knowledge and stock opportunities to Inventory Planning, to best equip the store team for success across seasonal and carry over productSupport:Planned retail activities/retail tools roll outsSpecial eventsProduct training  Major visual merchandising display rotationsLeverage reporting before and during store visits to identify critical issues and opportunities for improvement; follow-up on actions implemented and monitor impactParticipate in morning briefing meetings and give a general overview of the business performance and consequent points of partnership with Store LeadershipHost in-store walk throughs of all departments with retail and visual merchandising teamsCreate team building activities to build strong relationships with client advisors  Foster expertise of local market needs by eliciting feedback through constant communication with Retail teams; partner on in-season assortment changes and stock rebalancing and provide WW Merchandising product development needsSupport key strategies made during Buying Campaign to ensure these are executed with Retail and Visual Merchandising on the selling floorFrequent communication of new product arrivals and business trends

Training Support

Deliver in-store training on a specific product or set of products to enhance client advisors’ product knowledgeProvide small training sessions during morning briefing, at the end of day or on a one-to-one basis.

Visual Merchandising Support

Lead collaboration with Retail and Visual Merchandising to optimize floor setsPartner with Visual to best serve the local/tourist demographic, maximizing category potential, respecting consistency of visual displays in line with WW guidelines, and ensuring coherence with business strategy and stock availabilityEnsure new arrivals are on display and implement a dedicated plan to push slow moversIdentify cross selling opportunities in visual displays to maximize Retail KPI

Stock Productivity and Proximity

Review stock productivity with Inventory Planning to guarantee ideal stock levels at Regional and Store level to support overall store Newness sell throughsReview product category zoning and visual merchandising display space based on sales and current inventoryGather qualitative feedback on the new collections, best sellers, and slow moversPartner with Inventory Planning on deliveries and to address any stock out issues; own strategy of monthly rebalancing consolidations Based on launch planning and lead time to stores, partner with Inventory Planning to ensure stock allocation is prioritized for NewnessLiaise with Supply Chain to monitor and prioritize shipments for product launches and in store events

Clienteling and Customer Experience

Fine-tune assortments based on the specific clientele profiles to maximize the potential of the categories and increase acquisition and retentionObtain in-depth knowledge of the stores’ VIGs and their purchasing habits; communicate preferences and sizing needs during Buying CampaignSupport Retail team in ensuring an elevated client experience and enhance retention through clienteling activities (OTOs, Caravans, Special Events, etc.)Work closely with Client Engagement and Events teams to ensure seamless execution of client facing events or brand initiatives

Competitive Landscape

Dedicate time to visit the stores of key competitors in the area/mall to analyze their assortment, clientele traffic and profile, in store activities to identify potential areas of improvement for GucciStudy and report on competitors pricing, product, and merchandising presentation strategiesReport local market trends to regional buyers

Reporting / Results Tracking and Monitoring

Deliver both qualitative and quantitative feedback on a weekly basis to all cross functional South America teamsSet cross-functional monthly meetings with all functions represented (ex. VM, Training, Store Planning, Inventory Planning, Operations etc.) to strategize on local actions and WW needs

Buying Support

Align with Merchandising team prior to market on the specific assortment needs by store/by categoryHost roundtable with Merchandising team to present a recap of the key insights by market and store on client profile and assortment/sizing opportunitiesDuring Buying Campaign, actively participate in all categories in-depth presentations, walk-throughs, reviews, and store assortment definition to ensure differentiation by door to support each business to achieve sales plan and VIG considerations are taken into accountDiscuss at the end of season across all categories what worked/what did not, the main reasoning and alignment on next season buying strategyAssess and implement Price changes annually, refining local currency adaptations

Key Requirements

Bachelor’s degree in Fashion, Business, Finance, or related discipline desiredA minimum of 8 years of relevant buying experience gained within a fashion and/or luxury environmentExperience in managing and developing a teamAdvanced proficiency with Microsoft Office software including Word, Excel, PowerPoint, OutlookFlexibility to travel with short notice and to work a demanding schedule, which can include on an adhoc basis: evenings, weekends, and holidays.

Key Pillars for Ways of Working

Execute the mission of the role with a Radically Client-Centric mindsetApproach activities and relationships with a methodology that promotes Flat, Connected and Fast ways of collaborative workingBe Relentlessly Creative and approach challenges with an innovative mindsetDemonstrate that Everyone is an Owner through thoughts, actions, and behaviors.

Key Behaviors to Amplify What We Do

Explore

Considerate Thinker

Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions

Deliver

Accountable Achiever

Actively gets things done, raising the bar for performance, and taking accountability for own actions

Agile Advocate

Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals

Connect

Connection Builder

Builds trust-based relationships across boundaries and encourages collaborationAdapts own style to communicate impactfully

People Enabler

Empowers others by providing autonomy and encouraging self-expression, valuing, and amplifying each person’s uniqueness

Build

Continuous Learner

Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work Authorization

Qualified candidates must have the proper work authorization to work in South America

Job Type

Regular

Start Date

2025-09-01

Schedule

Full time

Organization

GUCCI BRASIL IMPORTAÇÃO E EXPORTAÇÃO LTDA - 08.338.986/0007-01