JOB PURPOSE: OCE Business Lead spearheads the development, deployment and continuous improvement of OC engagement strategy for assigned assets (ie. Brand, Franchise, etc.) towards HCPs, aimed at achieving brand-specific business and customer engagement objectives in line with country OCE strategic roadmap, evolving range of Sanofi digital platforms and dynamic external digital ecosystem. KEY ACCOUNTABILITIES: • Act as the primary OCE business lead, partnering with MD/FH/BUGM in all aspects related to OC customers engagement within the scope of assigned assets/TA • As OCE customer (HCP) engagement domain expert and process owner, OC customers/channels insights owner, and as member of xFunctional Brand Team: 1) Lead development, deployment and continuous improvement of OC engagement strategy, annual OC engagement and resources allocation plan for assigned assets (brands, franchise) 2) Support the xFunctional brand team in development and improvement of core customer engagement assets eg. content (as per content playlist logic, content development guidelines and E2E content development process) 3) Ensure full alignment with country OC strategic roadmap, evolving range of Sanofi digital platforms and dynamic external digital ecosystem • Jointly with I&A team and OCE Analytics Lead, ensure sufficient insights are available on target customers omnichannel behaviors, attitudes, preferences within in-scope TA • Ensure effective leverage OCE dashboards to challenge, monitor performance and propose actions to commercial teams to achieve BIC customer engagement while driving successful ops model transformation • Build up OC mindset and capabilities of commercial teams (marketing & sales) in collaboration with training teams and management • Best practice shaping and sharing across organization locally and globally while being an agent of change within the broader organization to drive OC transformation • Bridge wider experts and resources collaborating with functions across OCE, Commercial Excellence, Digital, other xFunctional teams REQUIREMENTS: Education and experience: • Bachelors from reputable University w/ MBA a plus • Experience in brand, customer and/or consumer marketing and/or sales is mandatory • Experience within Healthcare/Pharmaceutical/Biotech sales and marketing would be a great advantage • Solid understanding of omnichannel customers engagement cycle, processes, as well as related tools and platforms • Solid understanding of China digital ecosystem, its underlying historical background, fundamental legislative environment and resulting patterns of customers behaviors Core competencies: • Top-end strategic analysis and framing • Fast learner, growth mindset, constant lookout for improvement • Effective communication skills • Assertive & influence ability to lead diverse teams • Entrepreneurial mindset with resourceful, pragmatic, and value-add approach • Agile, Customer- and goal-oriented • Fluent both English and Chinese **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/) Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)