Overview • This role leads PepsiCo Foods H2/H3 new channels/occasions growth by overall strategy/model design and implementation. Key objective is to identify opty. and develop GTM model and playbook for new channels/occasions. Reponsibilities incl. • 1) Identify new business opportunities in new channels and occaions; define clear size of prize and PEP right to win with solid market analysis • 2) define and upgrade new GTM model, from today’s RCD model to a multi-dimensional RCD/Service partner/Direct trade to build fit-for-purpose GTM • 3) Develop playbook business case to launch and scale such business opportunities, deliver GTM, portfolio and activation solutions to realize business growth • 4) drive implementation at MU level while leveraging BU resources Responsibilities • Continuously assess market trends and identify new business opportunities • Focus on new channels trends and consumer dynamics; Proactively identify new growth opportunities by creative thinking to seed for future breakthourgh ideation • Conduct external market research, consumer and customer needs analysis, category trends deep-dive and competitor benchmark to provide fact-based insights and develop well-rounded view • Coordinate with internal stakeholders incl. category, sales, GTM, supply chain and R&D to intergrate cross-functional inputs • Develop GTM model and playbook for new occasions/channels for scaled expansions in MU • Identify potential outlets and trade partner opty. • Work with MU and BU BD teams to assess different value chain design and develop relevant business case • Define GTM model by RCD, service partner and PEP direct trade models • Define playbook for each AFH channel • Compose compelling portfolio solution based on right consumer profile and needs • Lead SLAM teams on project base for new product solutions • Creatively come up with new channels activation solutions incl. to-trade and in-store • Define and align with key stakeholders new channels/occasion investment model • Enable frontline with right customer management capabilities and tools • Compose action plan for MU and implement in frontline • Moblize MU team with clear customer list, action plan, target and timeline • Track and intervent business development process Qualifications • Consulting background or AFH business background is a plus for business understanding and strategic thinking • Strong understanding of China FMCG industry and new channels opty. • Bright, self-driven, and intellectually curious thinker who is passionate about consumer goods and its commercial agenda • Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and framworks • Rich experience in AFH • Strong & persuasive communication skills, influencing &collaboration skills • Executive maturity, high integrity & values driven • Strong English communication and business presentation skills, with high attention to details • Action biased and result oriented mindset • Strategic thinking with top-down and longer term perspectives • Leadership and influencing skills to implement in a complex environment