Growth & Outreach Liaison
LifePoint Health
UP Health System - Marquette
Who We Are:
People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. UPHS – Marquette is a 222 bed hospital and houses the region’s only Level II Trauma Center and Neonatal Intensive Care Unit (NICU). We also provide outreach with programs like annual health and safety fairs, health screenings for the entire family and more to keep our community healthy!
Where We Are:
In Marquette our fascinating history, rural landscape, abundant recreational opportunities, and welcoming people make the Upper Peninsula someplace special. From a thriving culinary scene to charming shops to historic lighthouses and museums, there is something for everyone in this beautiful lakeside gem.
Why Choose Us:
Health (Medical, Dental, Vision) and 401K Benefits for full-time employees
Competitive Paid Time Off / Extended Illness Bank package for full-time employees
Employee Assistance Program – mental, physical, and financial wellness assistance
Tuition Reimbursement/Assistance for qualified applicants
Opportunities for education and training through partnership with Duke LifePoint Healthcare
And much more…
Position Summary:
The Growth & Outreach Liaison, reporting to the Hospital CEO with a strong dotted line reporting relationship to the HSC Vice President Growth & Outreach, is responsible for strategically planning and implementing outreach efforts specifically with physicians, nurse practitioners, physician assistants, other area hospitals, EMS and other potential referral sources within the hospital's primary, secondary and tertiary service areas and maximizing referral and redirection opportunities for both inpatient and outpatient services. This position is focused on continuous improvements that result in improved experiences for both patients and providers within our facility.
Reports to: Chief Executive Officer
FLSA: Exempt
ESSENTIAL FUNCTIONS:
*Create and maintain a target list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines. Utilize CRM to document and optimize outreach to referral sources.*
*Organize and conduct meetings with key providers and practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport. Majority of time should be spent on physically visiting and interacting with providers, provider office staff and facilities in the specific area of responsibility.*
*Provide regular communication and updates to HSC VP and/or Sr Director Growth & Outreach. Attend weekly conference calls and other onsite meetings as determined by VP Growth & Outreach.*
*Communicate activity level and identify all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth.*
*Develop customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities.*
*Arrange and facilitate introductions of new and employed providers/specialists to targeted referral prospects to reinforce clinical engagement and referral process.*
*Arrange introductions and regular engagement of facility's clinical services, access points and specialists to new and all providers.*
*Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers.*
*Document each provider encounter including any open requests/issues and follow up plan in CRM, which tracks activities, progress and outcomes.*
*Collaborate with Marketing to develop specific plans in support of employed physician practices and hospital service lines.*
*Gather and maintain complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources.*
*Serve as a resource to organizational leaders for market and competitive intelligence.*
JOB REQUIREMENTS:
*Minimum Education*
*X Bachelor's degree □ Preferred X Required*
**Years of relevant experience may be substituted for required education.*
*Required Skills*
*Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action.*
*Minimum Work Experience*
*X Minimum of 3 years relevant experience □ Preferred X Required*
*X Medical and/or Pharmaceutical Sales experience X Preferred □ Required*
*Required Skills*
*Business Mathematical- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.*
*Moderate Computer- Skills including but not limited to frequent use of electronic mail, word processing, data entry, spreadsheets, and graphics. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.*
*Moderate Communication- Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.*
*Routine Business Problems- Problems encountered are routine, somewhat repetitive and generally solved by following clear directions and procedures.*
*Job Specific Impact- Decisions generally affect own job or assigned functional area.*
*Moderate Independent Judgement- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.*
*Project Planning/Organization- Handle multiple projects simultaneously including task delegation, project oversight , and resource allocation.*
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EEOC Statement:
UP Health System – Marquette is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.
*Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran*
**Job:** **Please select a valid job field*
**Organization:** **
**Title:** *Growth & Outreach Liaison*
**Location:** *Michigan-Marquette*
**Requisition ID:** *7467-10660*
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