Houston, TX, USA
5 days ago
Growth Marketing Specialist

Our associates celebrate lives. We celebrate our associates.

Consider the possibilities of joining a Great Place to Work!

This role supports the growth and execution of key online commerce initiatives and works closely with leadership to manage and optimize third-party relationships, especially focused on floral and cemetery products. This position also plays a key role in expanding SCI’s eCommerce gifting footprint across location-specific pages.

JOB RESPONSIBILITIES 

Floral Program Support

Assists in managing SCI’s Friends and Family partnership with Teleflora, including reviewing website and sales performance metrics, maintaining pricing, and supporting merchandising updates.Maintains reporting and analytics on driving awareness and website traffic to our Teleflora landing pageManages KPIs for location and customer satisfaction for Friends and Family floral programIdeates and project manages A/B testing to drive sessions, conversion, AOV and customer satisfaction metrics.Supports the optimization of SCI’s cemetery flower program in collaboration with internal teams and vendor partners including customer-facing and internal-facing communications.Acts as key stakeholder in managing the cemetery flowers website presence and performance and primary home office support for participating cemetery flowers locationsAssists in vendor management of our floral programs

Website Initiatives

Helps manage the implementation of eCommerce and gifting components on funeral home and cemetery location pages, including CTAs and conversion optimization. Works cross-functionally with digital, UX, and content teams to ensure accurate and compelling presentation of product and service offerings.Supports A/B testing and measurement of web page enhancements to improve customer experience and conversion.Develops project briefs, timelines and KPIs for revenue driving initiatives

Competitive Analysis

Conducts regular competitive benchmarking and industry research across sympathy gifting and funeral home websites.Summarizes findings to identify emerging trends, pricing strategies, and new opportunities for SCI.Maintains a library of competitor screenshots, features, and product assortments to share with internal stakeholders.

Reporting and Optimization

Assists in tracking KPIs and generating performance reports for vendor programs and eCommerce tests.Uses tools such as Google Analytics, LookerStudio, Tableau and vendor dashboards to evaluate success and recommend improvements.

MINIMUM REQUIREMENTS

Education

Bachelor’s degree in marketing, business, or a related field.

Certification/License

Not Required

Experience

At least 3 years of experience in eCommerce, digital marketing, merchandising, or partnerships.

Preferred Qualifications:

Experience with floral, gift, or memorial products.Experience with web marketing.Experience working with or supporting third-party vendor relationships.

Knowledge, Skills and Abilities

A strong analytical mindset, highly organized, and passionate about delivering an excellent online customer experience through meaningful partner programs.Strong analytical and research skills with a high attention to detail.Proficient in Microsoft Excel/Google Sheets; familiarity with analytics tools like Google Analytics, Looker, or Tableau is a plus.Excellent written and verbal communication skills.Ability to manage multiple projects and deadlines in a fast-paced environment.A collaborative spirit and a customer-first mindset.Understanding of the funeral or deathcare industry preferred.

WORK CONDITIONS

Work EnvironmentWork indoors during all seasons and weather conditionsComply with Corporate dress code policy

Work PosturesSitting continuously for many hours per day, up to 6 hours per dayMay climb stairs to access buildings frequently

Physical DemandsPhysical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage

Work HoursWorking beyond “standard” hours as the need arises

Postal Code: 77019

Category (Portal Searching): Marketing and Advertising

Job Location: US-TX - Houston
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