Spring, TX, USA
9 days ago
Growth Marketing Manager
Kforce is immediately adding a full-time Growth Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Spring, TX. Summary: Our client, a global leader in technology, is currently seeking an experienced and driven Growth Marketing Manager for our Construction Technology business. Our expertise in commercial and industrial technology solutions has positioned us to disrupt the construction industry with cutting-edge robotic automation. If you have a proven track record in growth marketing and are eager to drive change in the construction sector, then we invite you to join our mission to improve the way the world is constructed. Responsibilities: * Develop end-to-end growth marketing strategies for our Construction Technology business, with specific growth objectives, marketing plans, and key metrics * Lead the full digital growth marketing program, including content marketing, inbound demand generation, and social media, to drive demand for construction services audiences * Operate and design experimentation frameworks to drive acquisition and demand growth for the business * Oversee the execution of key events to increase brand awareness and funnel generation * Develop joint marketing strategies and initiatives with resellers to generate demand and build brand awareness, including enhancing reseller marketing capabilities * Utilize various data and analytics tools to enable acquisition and lifecycle marketing programs
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