Role Overview

We are hiring a Group Product Manager (GPM) to lead the Salesforce CRM product line and its supporting suite of tools that power our dealership operations and call centers. This is a strategic leadership role responsible not only for product vision and roadmap but also for building and leading a team of product managers, product owners, and external agency partners.

You’ll be responsible for defining a product strategy that drives business outcomes, improves frontline team efficiency, and scales effectively across our national dealership footprint. You’ll manage cross-functional stakeholders and vendors, oversee delivery, and build a high-performance product team culture.

Key Responsibilities

Product Leadership & Strategy

Own and execute the product vision and roadmap for Salesforce CRM and dealership-facing tools (Sales Cloud, Service Cloud, appointment scheduling, lead management, etc.).

Collaborate with operations, sales, service, and marketing stakeholders to align technology solutions with business objectives.

Champion a customer-centric approach to tool design that improves employee experience and operational efficiency.

Team Management

Lead, mentor, and grow a team of product managers and product owners.

Set team goals, manage performance, and drive a culture of accountability, collaboration, and continuous improvement.

Define and refine roles, responsibilities, and team structure as the business scales.

Delivery & Execution

Oversee the intake, prioritization, and delivery of feature enhancements and system improvements.

Work cross-functionally with engineering, Salesforce development teams, QA, and business operations to ensure timely and high-quality releases.

Agency & Vendor Management

Manage relationships with external agencies, implementation partners, and Salesforce consultants.

Oversee scope, quality, timelines, and budget for third-party engagements.

Act as a key stakeholder in vendor selection, onboarding, and ongoing performance evaluation.

Analytics & Adoption

Define and track KPIs for tool adoption, productivity, and impact on dealership and call center performance.

Use data, user feedback, and business results to iterate and improve product offerings.

Qualifications

7+ years in product management roles, with 3+ years managing product teams (PMs, POs).

Hands-on experience with Salesforce CRM (Sales Cloud, Service Cloud, custom workflows, etc.).

Strong understanding of dealership operations, customer lifecycle tools, or high-volume sales/service environments.

Proven success delivering complex, cross-functional software projects.

Experience managing external vendors or agencies in a digital or systems implementation context.

Excellent written and verbal communication skills, including executive-level presentation experience.

Preferred Qualifications

Experience supporting call center operations, lead handling, appointment booking, and field tools.

Background in automotive, retail, or service industries.

Familiarity with Agile/Scrum and Safe environments.

Pay Range:

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.