**Company description** We are Publicis Media, the media solutions hub that is part of Publicis Groupe, the world's most valuable communications group. We harness the power of modern media to create value for our clients and support them in their transformation and growth through the best talent in investment, strategy, analytics, data, technology, and performance, under our agencies: Starcom, Zenith, Spark Foundry, and our specialized units, Performics, Apex, and PMX. **Overview** At Publicis Media, we are seeking a highly qualified candidate for the position of **Group Media Solutions Director** , with more than 5 years of experience in a similar role within advertising and marketing companies. The Group Media Solutions Director will lead the strategic development and execution of holistic media solutions, delivering impactful results aligned with our clients' business goals. The role requires a deep understanding of the media landscape in Colombia and across the LATAM region, with a focus on innovation, integration, and performance-driven campaigns. **Responsibilities** STRATEGIC / COMMERCIAL RESPONSABILITIES + Responsible of development of company-wide commercial strategies for new market entry, client development, and integrationfostering collaboration throughout the Groupe and infusing Epsilon data and technology to maximize client value + Will offer strategic guidance, tactical plan recommendations, and outstanding customer service for Publicis accounts. This role is expected to work creatively and with a consultative approach to create and deliver customized sales solutions that address the client’s business objectives and goals. + Generates TV + digital video media strategy, recommendations and optimization focused on increasing the use of data & audiences, and the adoption of the regional & local digital partners. + Manages the workflow between client and operative teams to guarantee the correct execution of all digital campaigns based on business outcomes + Generates optimization guidelines and approach based on the business outcomes for the use of the audience, creatives, channels, tech and partners. + Optimizes the media strategy based on the performance delivery of the local and regional digital media partners and the total video tracker partners. TECHNICAL RESPONSABILITIES: + Guarantees the sales pitch and execution of media campaigns based on client’s business objectives and media KPI’s. + Guarantees the correct implementation of Epsilon products (Audiences, Smart Deals, Epsilon Digital) + Sets up execution standards for video campaigns (TV, PTV, CTV, OLV) based on unified measurement insights. + Leads the deployment of campaigns integrated with commerce, DOOH and Influercers and specialized media channels such as Epsilon. **Qualifications** + Profound knowledge of SEM, Social Media and Programmatic tools relevant in Colombia & LATAM Region + Able to implement, optimize and analyze digital marketing campaign based on client’s business outcomes. + Profound knowledge of the digital activation ecosystem (Display, mobile, video, audio, DOOH) tech and partners. + Knowledge of Television planning and buying. + Profound knowledge of web, app & media analytics tools (Google Analytics, Omiture, Adobe Analytics, etc) + Able to develop, track and optimize TV & digital media data driven strategies focused on conversions. + Strong commercial skills. + English level C1 or above. **Additional information** We offer an artificial intelligence–based interaction and connection platform called Marcel, which features e-learning tools such as Udemy and LinkedIn Learning, with more than 30,000 courses on various topics where you can train according to your interests. You’ll also be able to connect with the more than 100,000 creative minds of Publicis Groupe. We offer benefits such as: hybrid work, employee fund, life insurance, a day off on your birthday, and the opportunity to apply for different job openings globally within the company. You’ll also have the possibility to work up to six weeks a year from another country where Publicis Groupe has a presence through the global initiative _Work Your World_ . Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and value individual differences as strengths that enrich our teams and our community. Diversity and inclusion are key to our success!