**Overview** Intuit is seeking a dynamic and experienced **Group Manager of Social Media** to lead the social media strategy and execution for our flagship TurboTax brand. This pivotal role will be responsible for driving brand awareness, engagement, and customer acquisition through innovative and data-driven social media campaigns. As a Communications leader, this person will lead a team of social media professionals, working cross-functionally with marketing, product, and customer success teams to ensure a cohesive and impactful brand presence across all relevant social platforms. This is an exciting opportunity to shape the voice of a leading financial brand and connect with millions of consumers during key tax moments and year-round. **What you'll bring** + Bachelor's degree in Marketing, Communications, Journalism, or a related field + 10+ years of progressive experience in social media marketing, with at least 3-5 years in a leadership or management role, preferably within a large, consumer-facing brand. + Demonstrated experience developing and executing successful social media strategies that drive measurable business results, with a proven data-driven mindset and strong analytical capabilities. + Deep understanding of major social media platforms, their algorithms, best practices, and analytics tools. + Proven ability to lead, motivate, and develop a high-performing team. + Excellent written and verbal communication skills, with a keen eye for detail and brand voice. + Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance. + Experience with social media management platforms (e.g., Sprinklr, Sprout Social, Hootsuite) and listening tools. + Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. **How you will lead** + Develop and execute comprehensive social media strategies aligned with TurboTax business objectives, including brand building, customer acquisition, retention, and sentiment management, with a strong focus on data, measurement, and actionable insights. + Lead, mentor, and develop a high-performing team of social media managers, specialists, and content creators. + Oversee content strategy, creation, and distribution across all relevant social platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, LinkedIn), ensuring brand consistency and adherence to best practices. + Oversee social media listening, monitoring, and reporting, providing actionable insights to optimize performance and inform future strategies. + Implement A/B testing and other optimization methodologies to continuously improve campaign effectiveness, driving efficiencies and enhancing overall ROI. + Actively identify and leverage trendjacking opportunities to insert TurboTax into relevant cultural conversations authentically and impactfully. + Develop strategies to optimize for social search, ensuring TurboTax content is discoverable and ranks highly within social platforms. + Collaborate closely with internal stakeholders, including brand marketing, product marketing, PR, legal, and customer success, to ensure integrated campaigns and consistent messaging. + Identify emerging social media trends, platforms, and technologies, and assess their potential impact and opportunities for TurboTax. + Implement new AI tools and technology to accelerate content creation, testing and performance + Manage social media budget and resources effectively, demonstrating strong ROI for social media initiatives. + Develop and implement crisis management protocols for social media, ensuring rapid and appropriate responses to sensitive issues. + Establish and track key performance indicators (KPIs) for social media, regularly reporting on progress and making data-driven recommendations for optimization to deliver **efficiencies and generate top-of-funnel word-of-mouth** . _Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:_ Bay Area California $208,000 - 281,000 Southern California $181,500 - 245,500 _This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at_ Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) _).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender._ EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.