POSITION SUMMARY:
The Marketing Specialist under the direction of the Health Division Chief Executive Officer is responsible for the day-to-day execution of the Health Division multimedia marketing campaigns while ensuring alignment with the Health Division’s marketing strategy.
ESSENTIAL FUNCTIONS: (includes, but is not limited to, the following)
Gathers the material necessary to understand project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique based on assessment, drafts and proposes communications campaigns. Develops and implements the Health Division marketing strategy across various channels, including digital, print, and social media supporting the Health Division website. Prepares reports of findings, illustrating data graphically and translating complex findings into written text for reporting purposes to Health Division Chief Executive Director. Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Evaluates and measures the effectiveness of marketing campaigns when completed and Health Division communications programs and strategies. Forecasts and tracks marketing and sales trends, analyzing collected data. Monitors industry statistics and follow trends in healthcare trade literature. Attends staff meetings to provide management with information and proposals concerning the promotion, distribution, design, and Health Division services. Develops and implements procedures for identifying marketing and advertising needs. Creates engaging and relevant content for marketing materials, including blog posts, social media updates, email newsletters, and Health Division website content. Creates and manages email marketing campaigns, including list segmentation, content, and performance analysis for reporting purposes to the Health Division Chief Executive Officer. Develops strategies to increase brand awareness; ensure all marketing materials and communications adhere to brand guidelines and maintain a consistent brand image. Gathers and analyzes customer feedback to inform marketing strategies and improve customer satisfaction. Assists in managing the marketing budget and track expenses to ensure all Health Division marketing efforts stay within budget. Prepares regular reports on marketing activities, campaign performance, and market insights for Health Division management and leadership team.ADDITIONAL RESPONSIBILITIES: (includes, but is not limited to, the following)
Prepare and present reports requested by Chief Executive Officer. All other job-related duties as assigned.CONTACTS:
Immediate peers, peers in other departments, immediate supervisor/manager, managers in other departments, executives, customers, contractors, outside vendors / service providers, Federal, State and Tribal agency representatives, accreditation agencies, hospital and medical field personnel and insurance agencies.
PHYSICAL REQUIREMENTS:
Position sedentary primarily sitting / lifting of minimum 15 pounds. Physical factors include constant use of near / midrange / far vision, depth perception, color / field of vision, typing; frequent sitting, use of hearing; occasional standing, walking, carrying / lifting, pushing / pulling, stooping, kneeling reaching, use of smell, and bending. Working conditions are typical medical office / hospital environment. Potential hazards include constant infectious exposure, patient contact, computer use and occasional exposure to moving mechanical parts, chemicals, needles/syringes and equipment use.
REQUIREMENTS:
Education: Bachelor’s Degree in Marketing, Advertising, Journalism, Communications, Business Administration, related field or five years demonstrated ability in related work experience may be substituted in lieu of educational requirement.
Experience: Minimum two (2) years of experience in marketing is required in addition to above educational requirement. Portfolio of relevant previous job-related projects highly preferred.
Certification/License: Must maintain a good moral character standing. Must have a valid driver’s license and be insurable by the Sault Tribe Insurance Department. Must comply with annual driver’s license review and insurability standards with the Sault Tribe Insurance Department. Will be required to complete and pass pre-employment drug testing.
Knowledge, Skills and Abilities: Strong marketing and project management skills required. Must have excellent organizational skills attention to detail. Excellent time management skills and proven ability to meet deadlines required. Familiarity with digital marketing tools, social media platforms, graphic design software, website management and content creation preferred. Knowledge of principles of marketing, coordination and management for compliance adherence is needed. Ability to analyze marketing data to identify the underlying principles, reasons, or facts of information by breaking down information or data into separate parts required. required. Must be computer proficient with knowledge and experience using Microsoft Office Suite or related software. Must have working knowledge and be able to use office machines, such as calculator, copier, fax, scanner, and printer. Must have strong analytical and problem-solving skills. Excellent verbal and written communication skills. Strong public relations, interpersonal skills, and leadership skills, must be able to establish and maintain effective working relationships with co-workers, supervisors and the public. Must have the ability to respond to difficult and stressful situations in an efficient, effective and positive manner. Knowledge of HIPAA and Privacy Act required. Must maintain strict confidentiality. Native American preferred.