Who we are:

At UST, we help the world’s best organizations grow and succeed through transformation. Bringing together the right talent, tools, and ideas, we work with our client to co-create lasting change. Together, with over 30,000 employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at .

 

Summary:

UST is looking for….

 

Job Description:

 

Job Title: Go-to-Market Senior Analyst

Department: Strategy / Marketing / Product

 

Job Summary

The Go-to-Market Analyst plays a critical role in helping develop GTM strategy, supporting product launches, market entry strategies, and cross-functional alignment. This role involves good knowledge of business, data analysis, market research, and performance tracking to ensure successful execution of GTM initiatives.

 

Key Responsibilities

·       Analyze market trends, customer data, and competitive landscape to inform GTM strategies.

·       Perform TAM, SAM, SOM assessments and conduct ROI analysis vs existing technology

·       Perform basic pricing studies and recommend pricing plans

·       Study third party reports and incorporate into GTM strategy

·       Collaborate with product, marketing, and sales teams to align GTM efforts.

·       Monitor KPIs such as adoption rates, conversion metrics, and revenue impact.

·       Create marketing collateral material to use for customer presentation

·       Assist in developing customer personas and journey mapping.

 

Required Qualifications

·       Masters degree in Business, Marketing, , or related field.

·       5+ years of experience in business analysis, marketing analytics, or GTM strategy.

·       Proficiency in data tools (Excel, SQL, Tableau, Power BI).

·       Strong analytical and communication skills.

·       Experience working cross-functionally in fast-paced environments.

 

Preferred Qualifications

MBA or advanced degree is a plus.

 

Performance Metrics

Accuracy and impact of market insights.

Timeliness and effectiveness of GTM support.

Contribution to successful product launches and revenue growth.

 

 

 

What we believe:

We’re proud to embrace the same values that have shaped UST since the beginning. Since day one, we’ve been building enduring relationships and a culture of integrity. And today, it's those same values that are inspiring us to encourage innovation from everyone, to champion diversity and inclusion and to place people at the centre of everything we do. 

Humility:

We will listen, learn, be empathetic and help selflessly in our interactions with everyone.

Humanity:

Through business, we will better the lives of those less fortunate than ourselves.

Integrity:

We honour our commitments and act with responsibility in all our relationships.

 

Equal Employment Opportunity Statement

 

UST is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation.

 

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

UST reserves the right to periodically redefine your roles and responsibilities based on the requirements of the organization and/or your performance.

 

• To support and promote the values of UST.

• Comply with all Company policies and procedures