Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a Strategic Packaging GTM Principal to join the Global Entertainment Brand Partnerships team, primarily responsible for overseeing sponsorship packaging requirements to positively impact Brand Partnerships revenue. This role will be a central contact interfacing between Prime Video Ads, Amazon MGM Studios and Ad Ops to develop packaging and planning global parity across 15+ Prime Video Ads locales. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. The Strategic Packaging GTM Principal comes with a background in video and advertising to support the long-term Sponsorships and Branded Entertainment strategy. They will be responsible for supporting several senior level tracking and reporting mechanisms including CPRs (Critical Program Reviews), and WBRs (Weekly Business Reviews).

Key job responsibilities
- Work directly with Finance, Ops, Sales, Account Management, and team members on the Global Brand Partnerships team to develop holistic, revenue-driving media packaging strategies and high performing plans for customers
- Aggregate Voice of Customer (feedback from advertisers) on packaging and pricing, and partner with Global Brand Partnerships to drive innovative packaging that will resonate with advertisers and hit internal goals
- Collaborate with Yield/Finance to create media planning guardrails that drive to our P&L
- Work with Finance to develop automated systems and processes that will monitor and support campaign pacing and optimizations
- Support the vision, value proposition, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
- Work directly with regional Video Sales Specialist and the broader sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
- Assist in regional training development for sales enablement execution

A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around Amazon’s approach to video advertising sponsorships. This Principal will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios.