About this opportunity:
Are you a digital media expert ready to take SEM and programmatic strategies to the next level? Ericsson is looking for a Director of SEM & Programmatic to lead our paid media initiatives, ensuring cutting-edge, AI-powered, data-driven, and impactful activations across global digital channels. As Director of SEM & Programmatic, you’ll be driving digital media innovation and leveraging AI to maximize media performance. You’ll work in a dynamic, forward-thinking environment where strategy, creativity, and technology come together.
This role is part of the Paid & Social Media team within Group Function Marketing, reporting to the Global Head of Paid & social media. You will play a crucial role in optimizing media investments, driving efficiency, and maximizing business growth through smart, performance-led strategies.
If you're passionate about creativity and eager to contribute to global projects, we want you on our team!
What you will do
Global SEM & Programmatic Strategy
Lead the development of Ericsson’s global SEM and programmatic roadmap, aligning with business objectives, brand direction, and digital media goals. Own and evolve the in-house SEM capability—establishing processes, governance, toolsets, and team structures to drive operational excellence. Identify innovation opportunities across AI, automation, and audience targeting to elevate performance and efficiency across digital platforms. Champion Ericsson’s approach to intelligent media investments—blending data, tech, and creativity to deliver results.
Campaign Planning, Activation & Execution
Manage the end-to-end planning, execution, and optimization of global SEM and programmatic campaigns across markets and business areas. Ensure smart audience strategies, keyword frameworks, and budget allocations across paid search, display, video, and emerging inventory. Collaborate closely with cross-functional teams—to integrate media efforts with business and campaign priorities. Work with platform partners (Google, Microsoft, DSPs) and internal teams to ensure best-in-class execution and agile campaign management.
Performance, Measurement & Growth
Define KPIs and success metrics to evaluate media performance and business impact. Partner with the Marketing Analytics & Automation team to implement testing frameworks, derive insights, and enable real-time optimization. Develop dashboards, reporting cadence, and knowledge-sharing structures to scale learning and performance globally. Track industry trends and platform updates—ensuring Ericsson stays ahead of the curve in a fast-moving digital environment.
Collaboration & Leadership
Partner with regional and cross-functional teams to establish a unified, high-performing SEM and programmatic approach across global markets. Serve as the organization’s go-to expert for in-house paid search and programmatic, providing leadership on strategy, tooling, and performance excellence. Lead with a builder’s mindset—fostering a collaborative culture of experimentation, learning, and innovation throughout the in-housing journey. Inspire and align internal stakeholders around digital media’s role in business growth—translating complexity into clear direction. Build capability by mentoring teams and equipping them with frameworks, best practices, and training to elevate in-house digital maturity.Skills you bring 8+ years of hands-on experience driving SEM and programmatic strategies—ideally in global B2B, enterprise, or tech-led environments. Deep knowledge of Google Ads, Microsoft Ads, demand-side platforms (DSPs), and in-housing models—including tooling, operations, and measurement. Strong analytical acumen with demonstrated use of automation, AI, and data insights to inform and optimize digital media performance. Proven track record managing high-impact media investments and vendor relationships, with a focus on efficiency and effectiveness. Skilled communicator and influencer—able to lead across functions, cultures, and seniority levels. A strategic thinker and proactive doer—capable of shaping long-term direction while navigating day-to-day execution.
This is a full-time position with hybrid work, based in Stockholm, Kista, starting as soon as possible. Ready to lead SEM & programmatic strategy at a global level? Apply now and be part of the future at Ericsson! We will removing applications ongoing, however interviews will be booked in early August. Last applying date is 1st of aug.
Why join Ericsson?
At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Primary country and city: Sweden (SE) || Stockholm
Req ID: 769374