Job Summary
CooperVision’s Myopia Management portfolio, including MiSight ® 1 day; Dreamlite, Eyedream and Paragon CRT ortho-k and MiSight Spectacle lenses is a strategic priority and one of the key growth drivers for the industry, company and the region. MiSight spectacles is the result of a joint venture between CooperVision and Essilor Luxottica.
The Global Product Manager- MiSight Spectacles is responsible for the development and implementation of the global launch readiness and marketing plans for MiSight spectacles. Responsibilities for this role include interfacing with SightGlass Vision joint venture partner, global commercial ops, global manufacturing & global supply chain teams to prepare for systems ordering readiness as well as coordinating strategy and execution with regional and market myopia management teams throughout the world, in addition to serving as primary liaison between SightGlass day to day commercial resources. This role is also responsible for pricing, global forecasting and performance tracking vs. commercial objectives.
The role works closely with the following functions: Marketing Communications Manager - Myopia Management to ensuring consistency in portfolio messaging, campaigns, launches and budgets; Global Director of Professional Affairs for Myopia Management in collaboration with SightGlass Vision to drive professional education and professional body influence; and Global Key Accounts to support penetration and development of MiSight spectacle lenses within key customers.
The Global Product Manager- MiSight Spectacles is responsible for providing input into the annual Global Myopia Management Marketing plan regarding the leadership and management of the spectacles category, for establishing the regional standards for both in-bound and out-bound marketing activities and through the engagement and involvement of regional and country level marketing, including professional services, customer marketing and product marketing.
Network/Sphere of Influence:
Internal:
External:
KOLs and industry partners via trade shows, customer meetings, and the professional marketing activities. Industry bodies & potential myopia collaboration partners Marketing and communication agencies on product positioning and campaign development