**Introduction** You: You are passionate about storytelling and can communicate complex ideas in a way that moves people. You are strategic about driving a news agenda. You are a team player, eager to learn and an innate problem-solver. You are curious and can engage a cross-functional team to understand business trends, issues, and major priorities for technology executives. You can contribute to media and analyst plans that support the business’s growth and that integrate with sales and marketing plans. Us: We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio’s SaaS applications. We are passionate about what we do and are customer-driven. We believe deeply in Apptio’s potential to lead the market and disrupt the tech industry daily. We are team players with an entrepreneurial spirit and an eye on results. What we want you to do: Apptio is seeking a PR Specialist to help support its global press and analyst engagement programs. The successful candidate will be responsible for supporting our media relations program, strategic news, executing product launches/announcements and quarterly executive engagements. The candidate will work with a global PR agency. The position reports into the Director of Corporate Communications. **Your role and responsibilities** * Support and execute global PR program aligned to corporate and to demand generation goals. * Responsible for inbound and outbound press activities. * Work with global PR agency to support PR program goals and day-to-day activities, including monitoring and tracking coverage, developing briefing and event documents, awards applications and content development. * Assist with internal relations functions including company All Hand and AMAs. * Monitor and track media landscape to mine for relevant press and interview opportunities * Support executive thought-leadership programs with quarterly intake calls. * Contribute to and maintain a competitive/market intelligence database of information based on media coverage, reports, awards and interviews. * Ensure the timely, efficient and top-quality execution of all plans, activities and programs. **Required technical and professional expertise** * Bachelor's degree in Communications, Journalism, Marketing or related field or equivalent experience * 2-3 years of successful experience in dedicated press and analyst relations role preferred or 3+ years of successful experience in communications role at high-tech company or PR agency. * Strong communication skills, attention to detail and ability to prioritize multiple high-priority projects simultaneously **Preferred technical and professional experience** * Self-motivated and performance driven * Strong skills with Word, Excel, and PowerPoint * Strong relationship management skills * Passion for enterprise technology * Friendly, team-player, positive, go-getter and can-do attitude IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.