At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Your Role: Own the Challenge 

The Global Media Relations and Public Affairs Manager for B&R, a member of the ABB group, will be responsible for shaping and executing B&R’s media relations strategy on a global scale. This role will enhance B&R’s reputation, manage crisis communication, and drive public awareness through impactful content across multiple media channels.  

In this pivotal role, success will be assessed using comprehensive metrics such as media reach, share of voice, quality of coverage, and sentiment analysis. These measures will guide strategic decisions, ensuring that B&R’s media relations not only gain visibility but also foster positive perceptions and sustained engagement across global audiences. 

Main stakeholders are journalists globally, with a focus on trade media, Division Management, Division Communications Experts in the Regions/Countries. The candidate will collaborate with ABB’s external communications and media relations teams and act as the public voice of B&R, fostering relationships with media and industry thought leaders.  

You will be mainly accountable for: 

Develop and implement a global media relations strategy, securing high profile placements in print, broadcast and online media, taking into account all channels relevant to media relations, including social media. 

Create and distribute press releases and orchestrate the creation and distribution of regional and/or local releases. 

Manage relationships with media and industry influencers, acting as a spokesperson for B&R and support business growth through strategic partnerships, sponsorships, and advertising initiatives. 

Collaborate with ABB Comms teams as well as B&R teams to drive aligned communication strategies. You will join a dynamic team that is currently being built up, where you will be able to thrive. 

What it takes to Run what runs the world 

You have 12+ years of experience in international public relations, preferably a mix of corporate/agency experience in a technology-focused industry, including leadership experience. 

Proven expertise in designing and executing successful media campaigns at various scales 

Have a demonstrated track record in in public relations, communications, marketing, journalism, or related field. 

Strong public speaking and presentation skills, with experience as a company spokesperson. 

Proficient in social media management, digital content creation, and event planning. 

You are at ease communicating (C2 proficiency) in English and German (written and verbal communication) 

Able to work effectively in a matrixed, global organization, with cross-functional and intercultural collaboration skills 

Why join our company? 

Work-Life Balance – Flexible working models, including flextime and hybrid options, to support your personal and professional life. 

Health & Well-being – Access to various health measures, a Global Employee Assistance Program, and a gender-neutral parental leave policy. 

Financial Perks – Participation in the Global Employee Shareholder Acquisition Program (ESAP) and meal allowances. 

Career Growth – Extensive training opportunities and structured development programs to help you advance. 

Inclusive Culture – A dynamic, international work environment that fosters collaboration and innovation. 

In accordance with the collective agreement for the electrical and electronics industry in Austria, the minimum salary for this position is € 4.762,59 gross per month as of May 2025. There is a clear willingness to offer compensation above the collectively agreed minimum salary, depending on qualifications and experience. 

More about us:  

ABB's Machine Automation Division (B&R) is an innovative automation company headquartered in Austria with additional offices around the world. B&R became part of ABB's Robotics & Discrete Automation division in 2017 and, together with the ABB Robotics division, employs more than 11,000 people at over 100 locations in more than 53 countries. As a leading global provider of automation solutions, B&R develops, produces and sells industrial electronics, software solutions and mechatronic solutions as well as technologies for machine and factory automation. Since 2020, B&R's automation portfolio has also included Codian brand delta robots. With its innovative solutions, B&R sets new standards and consistently exceeds its customers' expectations. 

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Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.  

Run What Runs the World.  

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.