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The Global Marketing Manager leads the development of innovative product marketing programs for a number of healthcare insights digital products with primary emphasis on the navify Clinical Hub. As a part of the Product Go-to-Market (GTM) Team, this individual helps shape the product strategy, including ensuring a strong understanding of user and buyer personas, and a clear and differentiated product value proposition. The Global Marketing Manager develops marketing materials for sales enablement, including sales decks, lead generating campaigns, product demonstrations and training materials. This individual will be a member of the Roche Information Solutions Marketing and Global Customer Programs team reporting into the Product Marketing Subchapter Lead.

The Opportunity:

We are seeking candidates with strong expertise in developing and executing product marketing strategies, as well as the ability to thrive in a fast-paced environment. Experience with clinical workflow software, or in commercializing software solutions for use in a clinical setting, is a plus.  The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the medical and clinical landscape is important.

You will be responsible for: 

Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams.

Collaborate with Market Development on the products’ GTM strategy. Lead development of messaging and collaborate across global and affiliate teams to develop aligned product marketing plans.

Sales enablement: Activate sales teams through training and compelling sales materials, including sales decks, demos, and other customer-facing collateral.

Marketing campaigns: Collaborate within the Marketing and Customer Programs team as well as with the Lifecycle team and affiliates to integrate product(s) into prioritized campaigns, or develop stand-alone product campaigns as dictated through our marketing prioritization process.

Commercial activation: Support regions and affiliates in selling “scale-it” products 

Who you are:

We are looking for an experienced marketer with 3+ years of relevant experience to join our RIS marketing team. 

A bachelor's degree in a technical or science field is required; a degree in marketing and/or an MBA is preferred.

Experience in the clinical area or clinical marketing - especially in the field of clinical workflows - is preferred.

Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic.

Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners

Excellent listening, oral and written communication/presentation skills

Strong preference for IVD product marketing or software product marketing experience. A good understanding of digital health transformation is beneficial. Affiliate experience is beneficial. 

Travel up to 30%

Locations:

Relocation benefits are not available for this posting.

This is a global role, with the strongly preferred location in Indianapolis, IN USA. Secondary locations of Rotkreuz, Switzerland, and San Cugat, Spain, are possibilities.  At the Company's discretion, an exception to the location requirement could be made under extraordinary circumstances.

As this position is a global role, international business travel will be required depending upon the business location of the successful candidate and ongoing business project activities.

Relocation benefits are not available for this posting.

The expected salary range for this position based on the primary location of Indianapolis  is $114,800 and $213,200 of hiring range.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below. Benefits

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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