Are you ready to heat up success in the sauna industry? Sauna360 Inc. seeks a motivated Global Marketing Director to lead the development and implementation of the strategic and tactical marketing plans with our core country partners in the United States, Finland, Sweden, and the U.K. This role is responsible for all marketing and customer care activities for the Global Sauna business. The role requires cross-functional collaboration across multiple businesses, cultures, time zones and international travel.

We offer competitive compensation determined by each individual's relevant experience, skills, education, and location. The anticipated base pay for this position is between $143,000 and $213,000 annually.

CREATING HEAT WAVE

Do You Thrive on Turning Your Creative Ideas into Reality? Create and execute multi-channel marketing campaigns (digital, content, social media, paid search, paid social, email, etc.) as well as creating effective communications to consumers, distributors and dealers, and the entire organization. Develop product and service training for the Sales team and channel partners. Can You Inspire and Lead a Team to Success? You will lead and manage the global marketing channel team and are responsible for managing the marketing budgets effectively and allocating resources strategically.Are You a Dynamic Brand Ambassador? Lead work to define, manage and activate brand positioning and messaging.  Contribute to the product roadmap, product ideation, new product launches and product lifecycle. Lead products and content marketing, creative events and customer experience.Can You Implement Strategic Initiatives? Create, implement and track local marketing strategies and programs. Develop and implement localized B2B and B2C marketing strategies aligned with business objectives. Have You Mastered Localization for Customer and Channel Materials? Directs the localization process and resources for all customer-facing and channel-facing materials, including website, social media, email, collateral, training, other.Do You Excel in Performance Measurement and Optimization? Develop, track and analyze marketing performance metrics as well as develop and implement strategies to optimize marketing campaigns and programs.Can You Identify Market Opportunities? Lead market research; identify trends, opportunities, and understand the competitive landscape

WHAT YOU BRING

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred10 years of experience in marketing, with a strong track record of success in global marketing roles.Strong leadership, communication and interpersonal skills are essential.Must be a strong storyteller with outstanding writing and creative skills.Strategic thinker with the ability to develop and execute strategic marketing plans and contribute to the business leadership team.Strong analytical and problem-solving skills to interpret data and make informed decisions. Ability to work effectively with cross-functional teams and stakeholders across multiple time zones. Proficient in marketing technologies and tools. 

WHAT YOU’LL GET

At Sauna360 Inc. a Watkins Wellness/Masco company, we believe that everyone should ‘Feel good. Live well’. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

Our core values: always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven.

Company: Watkins Manufacturing

Full time

Watkins (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish