Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are looking for a strategic, results-driven Senior Brand Manager to lead the development and execution of Boston Consulting Group’s brand strategy. This role requires a balance of analytical thinking, creative intuition and incredible communication skills to drive brand performance, market share, and long-term equity. This role will be critical in shaping brand perception across complex buyer journeys, building trust with business audiences and aligning brand positioning with commercial goals. You’ll work cross functionally to ensure our brand drives awareness, preference and business growth in highly competitive markets and with the most senior business decision makers.

 

YOU’RE GOOD AT

Brand strategy & positioning: Champion and ensure brand consistency across all channels and touchpoints, both internal and external.Cross functional collaboration: Partner closely with internal teams to ensure brand alignment and activation. Act as a brand steward within the organisation, educating teams and driving adoption of brand guidelines.Thought leadership & content influence: Support the development of compelling brand narratives, case studies and executive level messagingCampaign Management: You will lead the development of 360 omnichannel campaigns (digital, social, ABM, PR, events, out of home etc) in collaboration with cross functional teamsData driven decision making and optimisation: Working with data and brand measurement tools to evaluate impact, improve efficiencies and inform brand decisions.

What You'll Bring

Technical & Functional Expertise: 8+ years of experience in brand management, ideally within B2B, SaaS, enterprise services, professional services or technology sectors.Strategic Thinking & Insight Generation: Deep understanding of complex sales cycles, buyer personas and enterprise decision making.Teaming & Collaboration: Working effectively across diverse teams and geographies to foster a culture of innovation and inclusion.Agility & Change Management: Comfortable navigating ambiguity and adapting to evolving priorities in a fast-paced environment.

Who You'll Work With

A core team currently located in London, Italy and Singapore and an extended team of channel and marketing experts located around the world. 

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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