Los Angeles, California, USA
28 days ago
Global Market Intelligence Director
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for an experienced and strategic Global Market Intelligence Director to lead the delivery of critical market insights that shape Crunchyroll's global growth strategies. In this role, you will work with teams including Product Engineering, Business Development, Strategy, FPA, and Partnerships to provide the intelligence that guides global decision-making. You will help scale our understanding of the subscription landscape, macroeconomic trends, and market opportunities to support expansion and innovation.

Reporting to the Senior Director, Head of Research & Insights, you will develop dashboards, synthesize syndicated data, and generate actionable insights for senior leadership and strategic functions.

If you have a deep understanding of the SVOD landscape, and experience with transforming data into strategy, this is your opportunity to impact a global entertainment brand.

You will lead global market intelligence programs, synthesizing syndicated data and primary research into clear, strategic insights. You will build internal dashboards and reporting tools to democratize access to market intel across the business. You will support GTM planning and localization strategy by identifying priority markets and informing decision-making with relevant data. You will analyze SVOD competitors' strategies, pricing models, and market performance using tools such as Ampere, Antenna, and Hub. You will collaborate with Strategy, BD, Product, and Marketing teams to ensure market intelligence informs their execution. You will identify macroeconomic and consumer behavior trends that influence subscription patterns and inform Crunchyroll's positioning. You will be a subject matter expert on the global subscription economy, briefing senior team members with relevant insights. You will help evolve Crunchyroll's pricing, packaging, and membership strategies through ongoing market and consumer tracking.

This role follows a hybrid work schedule and is based out of our Los Angeles office.

About You

We get excited about candidates, like you, because...

You have 12+ years of experience in market research or business intelligence roles within media, entertainment, or technology sectors. You have deep experience with syndicated tools and industry reports (e.g., Ampere, Antenna, Hub, VIP+, GWI). You are fluent in analyzing global SVOD and subscription trends, market sizing, and consumer behaviors. You can translate complex data into executive-ready narratives and business recommendations. You're proactive and thrive in a an international business environment. You have experience building dashboards and managing data visualization tools to improve data accessibility and stakeholder decision-making.

 

About the Team

Crunchyroll's Research & Insights team helps drive the growth of our streaming service and brand globally by delivering impactful insights across the anime consumer, content, brand, and market intelligence.

As a member of CDI (Center for Data & Insights), you are joining a growing, diverse, and dynamic team of researchers, business analysts, data engineers and scientists that answer some of our most consequential and sophisticated business questions. This involves collaborating with internal and external partners and leading the delivery of objective and engaging insights to improve our business's understanding and ability to act.

 

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually. Flexible time off policies allowing you to take the time you need to be your whole self. Generous medical, dental, vision, STD, LTD, and life insurance Health Saving Account HSA program Health care and dependent care FSA 401(k) plan, with employer match Employer paid commuter benefit Support program for new parents Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Los Angeles, CA$146,000—$183,000 USDAbout our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

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