Picture Yourself at Pega:

We are seeking a strategic Global Head of Brand to lead our brand marketing initiatives as a growth catalyst, driving measurable brand outcomes while navigating organizational transformation. This role has evolved beyond traditional brand management to encompass change leadership, technological integration, and data-driven decision making.

What You'll Do at Pega: Develop and execute comprehensive brand growth strategies aligned with company objectivesLead cross-functional teams through digital transformation initiatives and AI integrationDrive measurable brand performance outcomes using advanced analytics and attribution modelingNavigate and champion organizational change management processes across marketing functionsIntegrate AI-enhanced marketing strategies into brand positioning and customer engagementCollaborate with agencies and external partners on strategic brand campaigns and creative directionEstablish brand governance frameworks and ensure consistent brand experience across all touchpointsWho You Are: Strategic thinking with demonstrated ability to translate vision into measurable executionEmotional intelligence combined with analytical rigor and data-driven decision makingExceptional communication and cross-functional collaboration expertiseAgility in rapidly evolving marketing environments with continuous learning orientationInnovation mindset with technological adaptability and business value focusWhat You've Accomplished: 10+ years of progressive brand marketing leadership experience with demonstrated P&L impactProven track record of leading teams through digital transformation and technology adoptionAdvanced proficiency in marketing analytics, attribution modeling, and performance measurementExperience with AI-powered marketing tools and automation platformsStrong change management and stakeholder management capabilitiesBachelor's degree required; MBA preferredPega Offers You: Gartner Analyst acclaimed technology leadership across our categories of productsContinuous learning and development opportunitiesAn innovative, inclusive, agile, flexible, and fun work environmentCompetitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

 

 

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Job ID: 22351