Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

About the job

We're seeking a self-driven, results-oriented Email Marketing Specialist to support growth at Razer. This role is ideal for someone who thrives in a dynamic environment, is data-driven and deeply attuned to business goals and is passionate about using email as a strategic lever for revenue growth.
You'll be responsible for crafting, executing and optimizing email campaigns that engage our audience, drive conversions and support our broader marketing and sales objectives.

Key Responsibilities:

Plan and oversee the implementation of comprehensive email marketing campaigns for product launches, promotions and lifecycle marketing to drive engagement and support revenue growthCollaborate with product, sales and creative teams to align messaging with strategic business goalsTake ownership of the end-to-end email campaign process – from development to execution and optimization, incorporating segmentation, personalization and automationOversee the creation and curation of high-quality content, ensuring alignment with brand guidelines and campaign objectivesTrack and analyze email marketing performance metrics (open rates, CTR, conversions, revenue attribution) – provide regular performance reports with actionable insights and recommendations to management for optimizationOwn and maintain the email marketing calendar, ensuring strategic alignment with overall marketing initiatives, and managing a consistent and effective email marketing cadenceConduct regular A/B testing to optimize performance – subject lines, content, CTA, send time, etc, to continuously improve resultsIdentify opportunities to enhance the customer journey through targeted and timely email touchpointsEnsuring all campaigns comply with email & privacy regulations  (e.g., GDPR, CAN-SPAM) while driving year-over-year (YOY) database growthManage relationships with external vendors and partners, ensuring seamless integration and optimal performance of email marketing tools and platformsShare expertise and educate a wider team on best practices in email marketing, fostering a culture of continuous learning and improvementUndertake any other duties as assigned to support the achievement of business goals and objectives
 

Pre-Requisites :2–4 years of experience in email marketing, preferably in e-commerce or consumer electronics.Proven track record of driving measurable results through email.Strong understanding of email platforms (e.g. Salesforce Marketing Cloud or similar).Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, Looker).Excellent copywriting and editing skills with attention to detail.Self-starter with the ability to manage multiple projects and deadlines.Passion for technology and consumer electronics is a plus.

Are you game?