At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.\n \nGlobal Director Scaled Demand Marketing & Product-Led Growth\n \nWhy We Have This Role\n \nThis role offers the chance to lead a critical part of our global growth engine at a market-leading company. You will drive collaboration between marketing and product teams to deliver exceptional customer experiences worldwide. Managing a talented global team, you’ll shape innovative demand and product-led growth strategies that generate measurable business impact across multiple regions. As the leader of end-to-end demand generation and product growth at scale, you will partner closely with Sales, Product, and Marketing leadership to align global marketing with regional sales motions, ensuring effective regionalization and execution across digital, SDR enablement, and product-driven channels. An AI-first mindset will be key, supporting team efficiency and funnel optimization.\n \nHow You’ll Find Success\n\nFoster a collaborative, data-driven, and results-oriented culture focused on continuous learning and revenue impact\nBuild scalable processes and frameworks for efficient execution and rapid iteration across global markets\nPartner closely with product marketing, integrated marketing, product leadership, and sales to create and scale value- and product-focused demand programs that drive adoption, engagement, and expansion\nCollaborate with International Field Marketing Managers, product marketing, global marketing, sales leadership, and SDR teams to align strategies and optimize funnel management\nAct as the strategic liaison between marketing and global sales to ensure alignment of marketing programs with sales goals through impactful tools, content, and training\nOwn end-to-end measurement and optimization of global marketing campaigns and product-led growth initiatives, leveraging funnel analytics, attribution models, and KPIs\nLead with an AI-first mindset to identify and optimize inefficiencies in the funnel and team execution

\n\nHow You’ll Grow\n\nDefine and execute a cohesive global demand strategy integrating product-led growth, digital campaigns, and events into a unified funnel generation engine\nPioneer AI-driven program creation and partner with Marketing Ops to improve processes and efficiency for new global initiatives\nOversee campaign regionalization and localization to maintain brand consistency while aligning with regional sales priorities and measurable outcomes\nUse funnel benchmarks to identify tests that drive pipeline influence, revenue contribution, and inform forecasting aligned with Marketing Analytics\nOwn and optimize global demand marketing budgets to maximize ROI and pipeline performance\nLead the development and execution of a Product-Led Growth motion that drives user acquisition and activation through experimentation, collaboration, and optimized onboarding

\n\nThings You’ll Do\n\nLead, mentor, and grow a global team of 3-5+ marketing professionals across demand generation, field marketing, scaled programs, and SDR enablement\nManage direct relationships with North America Corporate Sales to support program delivery and information exchange\nLead cross-regional initiatives to unify messaging, track regional nuances, and maximize efficiency and results\nDeliver regular reporting and insights to leadership highlighting successes, challenges, and investment opportunities\nDefine and execute global online and offline event programs, collaborating with the Events COE to generate registrations, pipeline, and support sales engagement\nLead global scaled online webinars and virtual event strategies for high-value corporate and enterprise accounts, collaborating with sales on targeted integrated campaigns\n\nWhat We’re Looking For On Your Resume\n\n10+ years in B2B demand generation, product marketing, or growth marketing leadership at a global scale, ideally within SaaS or technology\nProven expertise managing and scaling global teams across demand generation, field marketing, events, and product-led growth\nDeep understanding and hands-on experience with product-led growth strategies combined with traditional demand generation channels\nStrong data acumen with experience leveraging funnel analytics, marketing automation, and CRM data to inform decisions\nExcellent cross-functional collaboration skills, with the ability to build trusted relationships with product, sales, and marketing leadership globally\nTrack record managing complex multi-market campaigns and delivering localized execution with global consistency\nDemonstrated budget management skills to optimize spend and drive measurable ROI

\n\nWhat You Should Know About This Team\n\nWe lead the global scaled marketing strategy across the full marketing mix, improving conversion rates through digital, email, online nurture programs, and more\nWe focus on driving conversion, high-quality pipeline, deal acceleration, and sales enablement\nOur centralized team identifies improvement opportunities and patterns to strengthen execution globally\nWe embrace transparency, customer obsession, and collaboration in line with company values every day\nThis team offers a supportive culture that values diversity and provides significant career growth opportunities

\n\nOur Team’s Favorite Perks and Benefits\n\nA vibrant work environment that encourages collaboration, creativity, and work-life integration\nRegular team-building activities, company-wide celebrations, and a supportive community\nCompetitive health coverage, wellness stipends, and an annual experience bonus to support personal and professional well-being

\n\nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n \nQualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \n​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range$184,000—$335,000 USD