Costa Rica, Heredia, Heredia
2 days ago
Global Digital Marketing Specialist - Data Analyst


Job Description:

The Global Digital Marketing Specialist – Data Analyst drives our global digital marketing strategy and enhances brand awareness through data. In this role, the incumbent will play a pivotal role in supporting digital marketing initiatives through data-driven insights and automation. You will collaborate closely with the Digital Marketing Specialists to optimize campaign performance, streamline marketing operations, and enhance customer engagement across digital platforms. 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

Performance Analysis & Reporting 

Audit the data landscape within DEXIS marketing to assess current capabilities and gaps.  

Develop and maintain dashboards, reports, and visualizations to track KPIs and campaign effectiveness. 

Implement scalable reporting frameworks and automation templates to streamline insights delivery. 

Ensure data accuracy, integrity, and consistency across all analytics initiatives. 

Present actionable insights and recommendations to leadership and stakeholders. 

Auditing and analyze digital channel performance (email, social media, website) to identify trends, opportunities, and areas for improvement. 

Identify inefficiencies in marketing processes and propose data-driven solutions. 

Optimize data collection and reporting systems for scalability and efficiency. 

Collaboration & Enablement 

Partner with Digital Marketing Specialists to align insights with campaign strategies. 

Collaborate with regional marketing teams to ensure data consistency and support localized reporting. 

Coordinate with IT and CRM teams to maintain data integration across platforms. 

Facilitate a culture of teamwork, inclusiveness, and excellence across cross-functional teams. 

Strategic Insight & Leadership 

Contribute to the development of analytics strategies aligned with business goals. 

Analyze internal and external market/customer trends to inform strategic planning. 

Continuously develop personal knowledge and leadership skills to enhance team impact. 

Support and coach team members to foster engagement and success. 

Ensure data accuracy, integrity, and consistency across all reporting and analytics initiatives 

Stay up to date with industry trends and emerging technologies in data analytics and business intelligence. 

Present findings and recommendations to management and key stakeholders. 

Job Requirements:

Minimum Requirements:  

 

​Bachelor's degree in Marketing, Data Science, Business Analytics related disciplines required; MBA is a plus 3-5 years of experience in a data analyst or marketing operations role, preferably in a global or regulated industry Fluent in English. Other languages are a plus Proficiency in data visualization tools (e.g., Power BI, Tableau) and Excel. 

Preferred Requirements:

Experience with Tableau Experience with MS Dynamics or similar CRM tool Experience with Google Analytics Experience with HubSpot is a plus Experience with B2B business. Strong analytical mindset with attention to detail and a proactive approach to problem-solving. Ability to work in dynamic, fast paced environment, be hands-on in project management and execution, while managing multiple projects and deadlines. Experience to work in complex matrix organization in multi-cultural and multi-time zone settings.  Good analytical skills with the ability to interpret data and make informed decisions. Good written and verbal communication skills with the ability to communicate complex ideas to diverse teams. Strong project management skills with the ability to prioritize and manage multiple projects. Ability to collaborate effectively with cross-functional teams and stakeholders. Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools. 

 

Travel requirement: 

This position may require occasional international travel up to 10% of the time. 

 

Physical Demands: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is frequently required to sit. The employee is occasionally required to stand and walk. The employee is occasionally required to lift up to 25 pounds. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Operating Company:

DEXIS

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate.  Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes.  An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening.  Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

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