Role Overview:

We are seeking a creative and detail-oriented Global Digital Content Writer to join the Global Marketing Excellence (GME) team to lead writing and copy editing and manage creation, production, and delivery of high-quality content for our digital channels, including Omnipod.com and our global market websites. This role will focus on ensuring content is well written, on brand, medically accurate, and optimized for a diverse, global digital ecosystem in partnership with US and International commercial downstream marketing groups. It is an important role in GME’s mission to elevate Insulet marketing from idea to impact.

The focus of this role is to be the point person for all global web copy. This person will lead the planning, writing, and copy editing of content for our global portfolio of websites. The role will be an integral part of the GME Digital Strategy team’s mission to create a world class Omnipod.com, working with internal partners to execute on their creative ideas as well as proactively proposing ideas based on existing content performance or new opportunities. This role will focus on writing for the website and paid channels, but also will work with the GME Creative Services team to deliver written deliverables for other channels including events, presentations, advertising, print, etc.

They will also partner with the Global Digital Content Producer as part of the content production process from ideation to launch. This requires ensuring all content produced for Omnipod.com (including all markets) and other digital channels is created on time, in line with brand guidelines, with a global mindset, and utilizing best practices.

The ideal candidate has skills in a range of disciplines, including strong writing skills for consumers and healthcare professionals, experience developing digital content strategies, and proven ability in detail-oriented project management.

Responsibilities:

Lead the lifecycle of web copy in coordination with content creation teams and regional stakeholders, including creative development, review, approval, publication, distribution, maintenance, and governance, ensuring content remains fresh, culturally relevant, and in compliance with brand standards and industry regulations

Partner with medical affairs and other experts to translate complex medical information into accessible and engaging content for diverse audiences, including healthcare professionals, patients, caregivers, and the general public.

Partner with the Global SEO Manager to optimize content for SEO, accessibility, and global search engine visibility to enhance user experience across all regions.

Maintain consistency in tone, style, and branding across multilingual and multicultural content.

Collaborate with the Director of Digital Strategy, Global Content Producer, SEO leader and -US and International commercial teams to produce web content that aligns with the Omnipod global brand and objectives.

Work with the GME Creative Services team and subject matter experts in Brand, Digital, DTC, HCP medical professionals, and other team members to outline opportunities within their marketing plans e.g. digital, events, prints etc. to develop new content pieces and where appropriate support their content roadmaps to streamline content production and publication processes

Enable a culture of excellence to refine and institutionalize best practices enabling value generation and thought partnership in bringing campaigns to market

Monitor website performance and user engagement metrics globally to identify areas for improvement.

Stay updated on digital content trends, regional preferences, and best practices to continuously enhance production processes.

Required Leadership/Interpersonal Skills & Behaviors:

Passionate and creative writing expert who can communicate their decision-making process for editorial and language decisions and ability to take in feedback appropriately

Ability to build strong multi-functional relationships 

Strong leadership skills including the ability to influence 

Demonstrated excellence and knowledge in digital production with results to back up impact 

Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences 

Experience with diabetes and medical device and / or healthcare experience / HIPAA regulated products ideal, but not required 

Required Skills and Competencies:

Experience writing or adapting website copy optimized for both clarity and search engine optimization

Knowledge of paid digital channels, SEO, web analytics, and localization writing, design, and UX best practices

Copywriting, proof reading and fact checking

Strong project management skills with the ability to handle multiple tasks and deadlines across regions.

Proficiency in content management systems (CMS) and digital tools including Photoshop, Figma, and Wrike, or similar

Strong visual skills with attention to detail, including experience with best practices for website design and layouts

Experience with legal review processes

Excellent communication and collaboration skills, with experience building consensus and gaining buy-in from colleagues, leaders, and other cross-functional stakeholders 

Passion for creating impactful content that improves lives worldwide.

Education and Experience 

Minimum Qualifications

Bachelor’s degree (Preferred field of study Communications, Marketing, Media Production, or English/Creative Writing)

Marketing writing for both/either consumer marketing brands and/or medical device/healthcare audiences.

Experience in content management in different regions, understanding of translation vs localization processes

Experience writing for web

5+ years of industry experience

Preferred

Medical Device, Pharmaceutical or Healthcare industry experience

Additional Information 

Travel is estimated at 10-20% but will flex depending on business needs; international travel is required 

Flexibility to take morning and evening calls to align with international business hours as needed 

NOTE: This position is eligible for hybrid working arrangements and requires on-site work from the office in Acton, MA at least three (3) days per week. #LI-Hybrid

Additional Information:

The US base salary range for this full-time position is $115,425.00 - $173,137.50. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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