Global Assistant Brand Manager- Dove Premium Portfolio
Unilever
Job Title: Global Assistant Brand Manager Dove Skin Cleansing India Work level: 1D Work Location: Mumbai HOLine Manager: Senior Global Brand Manager – Dove Core SC (Aditya Radhakrishnan)Function/BG: Personal Care, Marketing
BUSINESS CONTEXT:
ABOUT DOVE:
Dove is a €6Bn brand globally with play in categories across Skin Cleaning, Deo, Hair & Skin. The brand is synonymous with changing the standards of beauty, apart from superior products that are loved by more than a billion consumers worldwide. This role would be in the Dove India BG Skin Cleansing team, and it would entail building the future core of the €100Mn India portfolio.
JOB PROFILE:
The key responsibilities for this role will be (and are not limited to):
+ Act as a Brand Development lead for Core Dove Bars & Bodywashes
+ Refresh the brand communication and social first activations in conjunction with creative agency
+ Ideating for as well as crafting social first on-tap content
+ Crafting innovations along with long-term innovation roadmaps
+ Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI)
The ideal candidate for this role should have:
+ Minimum 6 years of marketing experience in a medium to large-scale company
+ A strong business acumen and capacity for insight and analytics
+ An intuition for crafting and a passion for beauty
+ The curiosity to constantly unlearn & learn consumer needs especially from new age social listening tools
+ A passion for brand development & innovation management
+ Positive, assertive yet empathetic leadership, with exceptional ‘soft skills
+ Social first thinking
+ Experimentative & evidence based mindset without fear of failures
Job Category: Marketing
Job Type: Full time
Industry:
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