Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements
Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond.
The B2B Strategy Manager will be responsible for developing comprehensive brand-building campaign strategies across all relevant paid media channels, including video, social, OOH, audio and emerging media. You will work closely with agency partners and cross-functional teams to understand business goals and objectives, evolve target audience insights, and develop data-driven media strategies that deliver on KPIs. This Global role will involve harnessing insights across our key markets and building strategies and toolkits that set our markets up for success.
The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader with significant full journey, account-based marketing experience; someone who is effective in planning for short-term and long-term success, who is proactive, curious, creative, thorough, extremely detail-oriented, collaborative, flexible, and fast. If you are an F1 or FIFA fan, that is a bonus for our Media COE and for you!
Responsibilities:
Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around our target audience segments and customer decision journeys to guide channel recommendationsWork with our global agencies to develop the Global Strategic Frameworks for our major global campaigns – targeting small, medium and large enterprises - and present them to the marketsCollaborate with major media publishers/platforms and data providers to develop more innovative, differentiating and impactful ways to engage our audiencesStay close to in-geo Media COE team members to ensure that locally developed media plans are aligned with global strategies and that local learnings are considered and shared across marketsInform our global learning agenda and support Global Media COE analysts in developing tests and encouraging markets to wage themEducate and increase understanding of media principles, strategies, trends and measurement across the marketing organizationReview and enhance media briefs from Global Marketers and facilitate agency briefingsCollaborate with cross-functional teams (e.g., Operations, Insights, Creative) to ensure that our media, creative, audience and data strategies are aligned and cohesiveMaintain relationships with external agency partners, media networks, and social media platformsSupport creative and content development needed to execute the media strategyCollaborate with Global Media COE analysts to understand campaign performance data, identify insights, and make data-driven recommendations to optimize strategiesStay up to date with industry trends and best practices in digital media, advertising and technologyHelp key stakeholders to vet potential partners related to marketing content generation, measurement, optimization and technologyIdentify opportunities to improve team efficiency and effectiveness related to the process of building global strategic frameworksBasic Qualifications:
Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.8+ years of experience in digital media strategy, planning, and buyingStrong leadership with experience managing media planners, buyers, and analystsPreferred Qualifications:Experienced strategist for large-scale B2B marketing campaigns with KPI forecastingExperience developing and managing account-based marketing strategiesExpert in all B2B marketing touchpoints and major media platformsWell connected with global B2B data and insight suppliersExperience working within a very large, fast-moving organization with many internal and external stakeholders is a bonusExcellent communication, presentation, and stakeholder management skillsExceptional analytical, problem solving, critical thinking and data visualization skillsStrong project management with the ability to manage budgets, resources, and timelines effectively across many projects simultaneouslyMethods & tools:Media data sources and planning tools; e.g., GWI, IPSOS, MRI, Nielsen, KantarMedia buying platforms; e.g., Google Ads, Facebook Ads Manager, The Trade Desk, LinkedInB2B data providers; e.g., Bombora, D&B, Foundry, Spiceworks, Madison LogicMedia metrics across a full array of channels and tacticsAd tech: ad serving, DSPs/SSPs, CDPs, Adobe Audience Manager, social media analytics, etc. Additional Locations: * United States of America - North Carolina - Morrisville * Canada - Ontario - Markham * Canada, * United States of America * Canada - Ontario , * United States of America - North Carolina * United States of America - North Carolina - Morrisville , * Canada - Ontario - Markham