Job Title:

German Marketing Manager

Job Description

The Associate Marketing Manager will be the spokesperson for the brand internally and with key stakeholders
He/She plans, develops and implements the marketing efforts of the assigned products to support the sales team and the
achievement the brand financial targets. In particular he/she will lead brand expansion in EMEA for the assigned brand(s)
on the assigned channel(s).
He/She will be as well responsible for developing Marketing plans (PR/Consumer Events/Ambassador involvement) and
budget management for the assigned/all the assigned brand(s).
The Associate Marketing Manager, works closely with Internal teams (COE, Sales, Product, Ops etc), as well as external
partners acting as a proactive business interface to drive the product consumer demand as well as the brand awareness
and success. The Associate Marketing Manager, has a firm understanding and focus of the given brands portfolio,
including delivering top and bottom line P&L objectives.
An additional critical component of this role is working closely with US HQ Brand Teams, and cross-functional teams
including Product Development, Operations, Sales, Creative services, Digital and PR agencies to create a strong,
cohesive, seamless experience across all channel touch-points along the customer decision journey.Key Responsibilities: • Partner with Marketing Director to manage the 3 Year Strategic Plan & annual MarketingPlan to drive the seasonal launches• Create & Manage Regional Marketing Plans• Support to deliver two seasonal marketing workshops to launch necessary conversationsfor seasonal executions• Owner of the Marketing CMB• Manage & Influence the Sales requests & relationships• Influence the Global Brand Marketing Teams to deliver calendars & marketing campaignsto drive EMEA relevant strategy• influence & drive adaptations of global marketing campaigns to deliver EMEA relevantstories• Lead & Manage (External) PR Teams & In-country partners to deliver season launches• Lead, Drive, Collaborate & Manage Centres of Excellence to deliver seasonal activations,assets & Monthly Reporting where relevant• Partner with the Retail COE to Manage Key Sports & Outdoor Retailer Relationships*• Drive & Manage Brand Advocates Program• Establish & negotiate relevant Consumer Events• Manage & Drive CSR Programs (where relevant)• Partner with Product team to implement & manage the new GTM process• Lead, manage & deliver Brand Components of the GTM process• Ensure coordinated partnership & alignment between all Departments (Marketing, Sales,Product) to deliver Season• Collaborate & Influence the Global GTM Team to ensure EMEA input is taken at the correct moment to ensure seamless delivery• Assist and support the annual Brand Tracker research• Proactively seek new ideas and opportunities to achieve and over-achieve category financial targets.• Collaborate with the global Marketing team and the local EMEA teams to balance corporate and local needs/requirements.• Plan and manage product launches/range extensions/product re-launches. Experience and Technical Skills: A university degree in Economics, Business, Marketing, or a related field.Six years of experience in brand and product management within sporting goods or international FMCG sectors.Proven success in creating and managing seasonal product and storytelling launches.Strong financial acumen, particularly in profit and loss (P&L) and net present value (NPV).Desired experience in managing public relations, ambassador programs, and creative agencies.Knowledge of industry and marketing trends, consumer behavior, and retail innovation.Effective partner and vendor management skills.Highly organized and detail-oriented.Fluency in English and German Language Competencies: InitiativeOrganizing and PlanningCustomer OrientationProblem Solving and Decision MakingResults Orientation What we offer: Competitive salaryHybrid work modelMonthly transportation/internet allowance of 50 BGN net paid in addition to the base salaryBonus for important life events (marriage, birth or adoption of a child, university graduation) for the amount of 500 BGN netAdditional medical plan: health and dental careLife and Disability insuranceSport Card (co-financed by the employer)Discounts on various goods and services5 additional days for educational purposesVibrant office location in Sofia, Bulgaria  Application Process: Interested candidates should submit their resume outlining their experience and qualifications relevant to this role.

Location:

BGR Sofia - Advance Business Center

Language Requirements:

Time Type:

Full time

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