Gerente Category Management Location: Cuautitlán Business: Purina 5+ years commercial experience, Previous experience in Sales and/or Marketing Bachelor Degree Purpose Position To develop the Channel agenda within the business to support long term Channel Category growth and profitably increase market share. A day in life of... + Define strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements. + Identify priority channels for the Category/Market and work with Category Managers to recommend tailored Category Channel plans in line with overall market strategy. + Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions. + Contribute channel inputs to the ICP process by identifying the key opportunities and possible action plans for each priority Channel in the market. + Secure MBP Process to ensure accurate and realistic planning and alignment between areas based on asigned targets by channel. Rase GAPS and Opps to reach objectives + Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated + Continuously source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for Nestle categories and brands. + Work with Customer teams to define and develop appropriate channel & key customer execution, Sales and TTS targets. Support the construction of key commercial propositions at the Channel level. + Ensure adherence to all company principles and policies. What Will Make You Successful' + 5+ years commercial experience + Previous experience in Sales and/or Marketing + Demonstrable record of success in a customer facing role. + Understands customers and the selling process. + Understands key business functions + Ability to motivate and develop people