General Manager - Digital

This is a rare opportunity within our Cotton On Leadership team to shape the future of fashion retail on a global scale. As digital continues to redefine how we connect with our customers, this role stands at the centre where creativity meets commerce, and vision becomes impact. It’s about building what’s next. Leading with purpose. And creating digital experiences that are as meaningful as they are commercial.
As our General Manager- Digital, you’ll set the strategy, lead a world-class team, and bring bold ideas to life through technology, storytelling and customer connection. You’ll play a critical role in how we grow, with care, ambition, and with a clear sense of possibility.

What you’ll do

Shape Digital & eCommerce Strategy
Lead our roadmap for global online growth, owning all digital sales channels and aligning performance with business revenue goals. Drive strategies that increase conversion, average order value, and repeat purchase rates.

Accelerate Customer Growth & Loyalty
Steer customer acquisition and retention across paid and organic channels. Elevate our Cotton On Perks Loyalty Program, ensuring seamless integration and engagement across all digital touchpoints.

Lead Digital Marketing & Campaign Excellence
Deliver cutting-edge digital marketing campaigns in partnership with brand teams, owning SEO, paid media, email, and promotional strategies. Champion compelling product storytelling and a distinctive digital voice.

Leverage Data & Analytics for Impact
Translate customer insights, traffic, and sales data into actionable strategies. Optimize marketing spend and continuously refine the digital experience through testing and innovation.

Drive Platform Excellence & Seamless Experience
Ensure flawless website performance, SEO, security, and mobile responsiveness. Collaborate with IT, UX/UI, and distribution teams to guarantee smooth customer journeys from click to delivery.

Inspire Collaboration & Lead with Influence
Lead high-performing digital and eCommerce teams to achieve ambitious customer and trade goals. Partner across brand, operations, and external agencies to unlock future-focused digital growth.

Who you are

•    A strategic digital leader with senior-level experience across eCommerce, digital marketing, product and customer growth.
•    A confident commercial thinker who balances data with instinct and never stops asking how to do it better.
•    A natural collaborator who can influence with care, partner with impact and build trust fast.
•    A leader who puts people first; you build high-performing, passionate teams and lead with kindness, clarity and drive.
•    Someone who genuinely loves fashion, thrives in fast-paced environments, and wants their work to be fun, meaningful and full of possibility.

OUR CULTURE

To describe COTTON:ON in six words is easy; optimistic, passionate, real, energetic, collaborative and, most importantly, ethical.  
Our team members are a passionate group of people, committed to making a real difference in people’s lives through our philanthropic arm, the Cotton On Foundation.  It is our shared belief that we can make a difference to lives of everyone we touch, from our backyard to the world.

BENEFITS

We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide: