General Manager
LEGOLAND
**What you'll bring to the team**
The General Manager is the mastermind behind bringing the attraction strategy to life, boosting short and long-term EBITDA, and making sure every guest leaves with a smile. You'll lead your team to deliver unforgettable, world-class experiences and ensure everyone lives and breathes our company values, creating a vibe that guests and team members alike can’t help but love!
**Qualifications & Experience**
**Key Responsibilities:**
+ Drive a guest-first culture using data to understand guest needs.
+ Oversee robust marketing across all channels, segmenting customers and targeting new markets.
+ Manage HR policies and employee engagement, while acting as a Brand Ambassador.
+ Safeguard the brand in PR and marketing efforts, ensuring attraction engagement goals are met.
+ Optimize RPC, yield, and P&L to drive sustained growth.
+ Deliver capital projects on time and within budget, driving EBITDA growth and cost control.
+ Foster external partnerships and implement Merlin best practices.
+ Lead innovation, manage risks, and ensure Health & Safety excellence.
+ Oversee operational efficiency, staffing levels, and profit protection measures.
+ Foster a culture of openness, ensuring information is cascaded appropriately.
+ Implement HR and talent processes to meet DEI&A, wellbeing, and CSR targets.
+ Be a visible leader, executing Merlin change programs and driving high-performance teams.
+ Manage complex operations with P&L responsibility and demonstrate agility in trading.
+ Build strategic partnerships with NPOs, local businesses, and authorities.
+ Embed business analytics and customer insights to drive decision-making.
+ Develop diverse talent pipelines and succession plans.
+ Understand market motivators and develop targeted strategies.
+ Lead teams in matrixed environments and manage cross-functional collaboration.
+ Perform other duties as required.
**Education and Experience:**
+ Bachelor’s degree in business, management, or marketing (desirable).
+ Minimum of three years of Manager-level experience in a high visitor volume business.
+ Proven history of delivering EBITDA targets for at least two years.
+ Experience working with children and families (preferred).
+ Demonstrated ability to drive business success and results.
+ Proven resilience, with the confidence to challenge and drive results.
+ Demonstrated charisma and creativity, with a track record of inspiring innovation.
+ Strong energy and discipline in execution, consistently delivering on goals.
+ Adaptable and flexible, thriving in dynamic and changing environments.
+ Proven integrity and a clear sense of purpose in all business dealings.
+ Extensive experience in building strong relationships, influencing, and negotiating effectively.
+ Self-aware with a growth mindset, able to learn and adapt from experiences.
+ Deep empathy and insight into people’s behavior, with the ability to manage diverse teams.
+ Strong financial acumen, commercially focused, and experienced in operational management.
+ Excellent analytical skills, detail-oriented, while maintaining a big-picture perspective.
+ Outgoing, fun, and service-focused, consistently delivering top-tier customer experiences.
+ Collaborative team player with the ability to excel individually and in team environments.
+ Proven track record in providing exceptional guest service with a strong customer service background.
+ Experienced communicator, thriving in fast-paced and high-pressure environments.
**Benefits**
+ Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
+ Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
+ Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
+ Recognition Programs and Rewards: Celebrate your achievements and hard work!
+ 401(k) Program: Save for the future with company matching contributions.
+ Tuition Reimbursement Programs: Get support for further education and career growth.
+ Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
**Pay Range**
From USD $90,000.00/Yr.
Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/9254/general-manager/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883)
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
**Location (Country-State-City)** _US-GA-Atlanta_
**Job ID** _2025-9254_
**Employment Type** _Full-Time_
**Offer/Contract Type** _At Will (US Only)_
**Location Name** _LEGO Discovery Center Atlanta_
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