FloSports is a global sports media company transforming how fans watch and engage with live sports. Through exclusive partnerships and dedicated platforms, FloSports serves die-hard communities in more than 25 sports—many of which are overlooked by traditional media. With over 50,000 live events streamed annually and a growing library of original programming, FloSports is reshaping the sports media landscape for passionate fans worldwide.
We’re a team of builders, storytellers, and sports fanatics working to spotlight the moments and athletes that matter most—and we're just getting started.
THE ROLE:
FloSports is looking for a General Manager, Flo College to serve as the leader of its college focused vertical, Flo College, to drive the company’s vertical strategic direction, including programming, financial goals, and go-to-market strategy. As the public face for the FloSports College vertical, the GM will partner with department leaders and vertical-dedicated staff to deliver on key objectives. The General Manager will be accountable for outlining, communicating, and directing operational execution and strategy that will be core to the vertical and the company's success. This leader will identify market and operational gaps and opportunities, establish milestones to execute a multi-year vision, and possess the leadership traits and proven success necessary to deliver results with cross-functional teams in a fast paced, growth-driven environment.
This position is based in Austin, Texas.
RESPONSIBILITIES:
Develop and refine both the near-term tactical and long-term strategic plan for the College vertical and guide day-to-day alignment and execution of cross-functional teams through subject matter expertise, communication, and process building.
Lead the vertical programming strategy and support the acquisition of key rights and assets.
Serve as the internal- and external front-facing leader and voice of the vertical.
Collaborate with internal partners to develop and drive the vertical’s product and brand strategy.
Drive alignment and consistent collaboration across all key departments and functions to strengthen our value proposition and ensure we are centered on the customer.
Manage the vertical budgeting processes and P&L, executing initiatives that drive revenue growth, rights portfolio efficiency and contribution margin expansion.
Measure and drive both short-term and long-term strategy, tracking input and output KPIs and driving business reviews.
Leverage insights from proactive competitive, market, and business intelligence and analysis.
Deepen integration with all revenue-related functions, including rights acquisition, business-to-business sales, account/partner management, ad sales, marketing, content, and external commercial partnerships/third parties.
As needed, partner with corporate development on pre- and post-M&A executions, including functional due diligence, cultural fit, integration readiness, valuation, financial impact, and long-term integration.
KNOWLEDGE, SKILLS AND ABILITIES:
A seasoned leader with subject matter expertise of the college/NCAA sports ecosystem and the ability to build and navigate a network of influencers and decision-makers.
7+ years of experience in (or combination of) university sports or college conference/league administration, strategy, consulting, sport management, business development, rights acquisition, sales management/leadership, general manager type role, or other related experience that proves strong business acumen and cross functional execution.
Strong presentation skills in communicating both qualitative and quantitative analyses
Proven record of creating value, improving profitability, and determining competitive advantage for other organizations.
Excellent communication skills – public, written and verbal – successfully articulating everything from high-level strategy to tactical execution plans.
Ability to lead through decisive leadership, prioritization and strategic decision making.
Possess strong understanding of audience needs and behaviors, ensuring the content, programming and experiences provided meet customer and partner expectations.
Experience in public forums, including on-camera and on social media, is a plus.
BONUS POINTS:
Familiarity with financial analyses and business valuation
Experience partnering with product and engineering teams to build customer-centric experiences
Experience in sports media, especially video streaming and OTT
OUR COMMITMENT TO DIVERSITY:
FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.
We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.
OUR BENEFITS:
Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Flexibility at work - you can take control of your profession and personal schedule
All-hands events hosted in beautiful Austin, Texas
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Flexible paid time off
Hack-a-thons and a full calendar of team-building and social events
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week
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