Job Description :

GB RTD Marketing Category Director

Location: 1HQ
Reports to: GB Marketing and Innovation Director

We are excited to offer a unique opportunity for a transformational marketing leader to take on the newly created role of GB RTD Marketing Category Director. This role will lead Diageo’s ambition to win in the high-growth, high-potential Ready-to-Drink (RTD) category—placing GB at the forefront of unlocking this global opportunity.

RTDs offer a powerful growth engine: attracting new consumers, capturing new occasions, and delivering incremental value. As one of Diageo’s global priority markets, GB requires a bold, marketing-led agenda—one that integrates insight, innovation, creativity, and commercial acumen.

Key Accountabilities – Full Marketing Ownership

Consumer Understanding & Foresight
Champion a deep understanding of LPA+ Gen Z consumers in GB. Leverage insights and foresight to identify cultural, behavioral, and category trends that unlock growth opportunities.

Brand Building & Strategy
Define and execute the end-to-end RTD brand strategy for Smirnoff and Captain Morgan. Build distinctively positioned brands that are culturally fluent, with clear architecture and powerful communication platforms.

Innovation & Portfolio Growth
Lead the innovation agenda in partnership with global and supply teams. Deliver breakthrough products that delight consumers and unlock new occasions, all with commercial scalability in mind.

Creative & Digital Excellence
Drive culturally relevant, insight-led creative platforms. Ensure full-funnel execution across digital and traditional channels that delivers both brand equity and performance.

Commercial & Channel Integration
Co-create a winning Route to Market (RTM) and Route to Consumer (RTC) plan with the GB commercial team. Deliver bold execution plans to build physical and mental availability across all key channels.

End-to-End Business Leadership
Lead a dedicated RTD team with full ownership of the business P&L. Create a culture of collaboration, performance, and agility—leveraging the broader Diageo GB matrix to accelerate impact.

Who We’re Looking For

Proven senior leadership experience in high-velocity, brand-led categories (RTD, beer, soft drinks, or FMCG).

Strong track record in brand building, innovation, and commercial delivery.

Skilled in turning consumer insight into market-moving strategy.

Comfortable with complexity and ambiguity—able to lead transformational growth from the ground up.

A passionate, creative, and digitally savvy marketer who believes in the power of culture to drive brand relevance and recruitment.

An inclusive and inspiring leader, capable of developing talent and leading cross-functional teams with impact.

This is a rare opportunity to build a new growth engine within one of Diageo’s most iconic markets, and a defining leadership role for anyone passionate about marketing that delivers both brand love and business results.

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