Gaming Marketing Specialist G/AT (m/f/d) **General Information** Req # WD00078916 Career area: Marketing Country/Region: Germany State: North Rhine-Westphalia City: Essen Date: Wednesday, March 5, 2025 Working time: Full-time **Additional Locations** : * Germany - North Rhine-Westphalia - Essen * Germany - North Rhine-Westphalia - Essen **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Key Responsibilities:** + Execute **gaming marketing** tactics specifically tailored to retail and e-tail channel with a focus on gaming hardware + Lead impactful **trade marketing** initiatives for **gaming hardware** , ensuring successful implementation that increases brand visibility and product sales in competitive markets. + **Organize and manage gaming events** such as **gaming tournaments** , product showcases, and community-building activities to engage with the **gaming community** and enhance brand loyalty. + Design and implement **Above-the-Line (ATL)** campaigns across **gaming-specific channels** , ensuring targeted outreach and consistent brand messaging. + **Drive social media marketing tactics** to engage users, foster community interaction + **Collaborate with internal teams** (e.g. sales, product managers, marketing operations) and external partners (e.g. retailers, etailers, Alliances) to ensure alignment and execution of all marketing campaigns + Manage and oversee the **gaming marketing budget** , ensuring strategic allocation to maximize return on investment (ROI) + **Measure and analyze marketing performance** , using key performance indicators (KPIs) and ROI metrics, to assess the effectiveness of marketing tactics and recommend improvements **Who are you:** + Proven experience in **gaming marketing** , with a focus on both **retail** and **e-tail channels** . Agency background and PR is desirable. + Strong background in **trade marketing** for **gaming hardware** and consumer products. + Expertise in organizing **gaming events** and creating community engagement strategies. + Experience managing **ATL** and **digital campaigns** across a variety of platforms, especially in the **gaming industry** . + Solid understanding of **social media marketing** and its role in driving engagement within the **gaming community** . + Analytical mindset with the ability to track and report on **marketing campaign performance** using data and metrics. + Passionate about the latest **technology trends** . + Skilled in managing **multiple projects** simultaneously, staying organized and focused. + Proactive, with a **self-starter** mentality and strong initiative. + Results-driven, with a focus on **efficient execution** and achieving goals. + Expert in **project and budget management** , with strong **time management** skills. + Excellent **written and verbal communication** skills, with attention to detail; fluent in **German** and **English** , with strong **presentation skills** . Sounds like you? Apply now and join our team! **What we offer** + A culture that is reflected in the statement: We do what we say and own what we do + Company Pension plan + Employee purchasing program + Share purchase program for Lenovo employees + Employee assistance program Lenovo Lifeworks + Health care services **How to Apply:** If you are a results-driven marketer with a passion for gaming and a deep understanding of the industry, we want to hear from you! When applying for this position, please send your CV (including covering letter and references) via our Online-Tool. At Lenovo we are proud to be an equal opportunity company. This vacancy certainly applies for people with disabilities, too. **Do you want to know what our culture is like? CHECK OUT this video:** Youtube Video _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._ **Additional Locations** : * Germany - North Rhine-Westphalia - Essen * Germany - North Rhine-Westphalia - Essen * Germany * Germany - North Rhine-Westphalia * Germany - North Rhine-Westphalia - Essen , * Germany - North Rhine-Westphalia - Essen **AI PROCESSING NOTICE** We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.