Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences

Universal Products & Experiences (UP&E) globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Games, fashion, and toys only scratch the surface of ways we take Universal stories and characters from the screen and put them into fans' daily lives around the globe. Along with franchise brand management, Universal Products & Experiences’ core businesses include Consumer Products and Games and Digital Platforms. We take properties such as Jurassic World, Minions, Back to the Future, Curious George, and Gabby’s Dollhouse from our creative content engines like Universal Pictures, Illumination and DreamWorks Animation partner with best-in-class category leaders (e.g. Mattel, Lego, Reebok, Target, Microsoft, etc.) to create amazing products for our fans. Universal Products & Experiences is part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalbranddevelopment.com/  

UP&E is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

The Franchise & Retail Marketing Manager for Japan will have the following job responsibilities:

Franchise & Event Marketing

Activating the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (Intellectual Properties). Managing events such as tradeshows, key partner meetings and consumer facing events under the direction of Senior Director, Franchise & Retail Marketing

Digital and Retail Marketing

The development and execution of digital and retail programs in line with Brand guidelines and business objectives with the goal of delivering maximum value at point of sale with our Key Accounts. Digital and retail Marketing will range from Below the Line activities to sophisticated multi-level retail activation including Above the Line support.
This role will work as part of the local Consumer Products team, supporting the overall business objectives while also maintaining a strong tie to the Senior Director, Franchise and Retail Marketing . The job may requires some travel (domestic and international).

KEY RESPONSIBILITIES

Franchise Marketing:

Work with Senior Director to develop and execute territory specific franchise marketing activations, to support consumer products while creating awareness for key propertiesWork with Senior Director to develop cross-divisional support programs (both marketing and PR) with local market theatrical, TV/Digital distribution team, and USJUnder the supervisions of Senior Director, manage the brand websites and SNS accounts for the engagement with fans and products promotion while consulting with internal and external stakeholdersReviews and ensures brand integrity of all licensee marketing submissions in Japan (TV and other high-profile submissions to be vetted with global marketing team)Participate in “train the team” sessions to become experts in property presentations. Familiarize and train the local teams on property presentationsWork with Senior Director, Franchise & Retail Marketing to localize property presentations and marketing materials for JapanAttend top-tier retail and licensee meetings (i.e. master toy partner) in region, as requested to support with story beats and sensitive materialsPlan screenings for licensees and retailers as required in territoryManage and develop costume character appearances and retail experience tools in market

Events Marketing:

Support the Senior Director in overseeing presentation support and coordination of all events in Japan (summits, presence at trade shows, agent trade shows)Work with senior Director to Conceptualize and organize events and activities aligned to the business strategy and brandPartner with internal and external stakeholders to ensure event needs are clearly communicated and correctly coordinatedManage invitation and RSVP processCollaborate with global events team to secure required event assets via the events tool kit, including invitation templates, banners, etc. Work with global marketing team to secure required presentationsOnsite management of event to ensure partners are providing all elements as outlined in the event contract (venue, A/V, catering, etc.)

Retail Marketing:

Support Senior Director to manage relationships and develop retail marketing programs with key retail accountsMaintain a catalogue of competitors’ retail programs & share best practices/results withbroader teamStay up to date on retail and marketing trends across the region

Retail Planning:

Upon direction from Senior Director, identify core retail marketing concepts/messagesfor each Franchise to create differentiation across key accountsCoordinate with global marketing teams in US to ensure creative is consistent and on brandCreate and identify effective sales and marketing materials to be used for meetings, trade shows, retail road shows, and eventsProactively conceptualize and develop cross promotions with other Universal divisions on behalf of licensees, retailers and digital partners

Retail Execution:

Manage execution and account management of assigned marketing partnerships with retail accounts through product lifecycle; includes in-store marketing, promotions,sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etcBriefing external agencies (when appropriate) in the development of retail marketing conceptsUnder supervisions of Senior Director, approving ALL retail marketing submissions from licensees, agents or retailersResponsible for organizing meetings and film/TV/Property presentations with the retailers and collaborating with the brand group on pitch materials and idea generation

Post Analysis:

Maintains examples of best in class programs to help drive the planning process and close loop

Qualifications

Basic Requirements

Experience in Brand marketingExcellent presentation skillsComprehensive experience with retail/ digital/trade marketing, promotions or packaged goods experience with significant experience creating large scale programsDeep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods, home entertainment, and consumer productsExperience in digital marketing including creative direction, SNS post/account management, and EC site managementMust have excellent communication and interpersonal skillsAbility to collaborate and communicate effectively and consistently with supervisor, colleagues and cross divisional stakeholdersAbility to travel as neededMust have strong English skills (written and verbal)

Desired Characteristics

Proven record of working cross functionally with colleaguesAbility to identify key priorities within a heavy workload and execute on themAbility to work on multi-taskStrong interest in entertainment contents/characters and their businessIntellectually strongCreative thinkerSense of humor and practical attitudePersonable and outgoing personalityProactive and resourcefulAgency managementAble to travel as needed

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].