Franchise Manager effectively manages commercial strategy within Onco-hematology therapeutic area, dedicated product/s brand planning process and executes marketing activities associated with the brand plan/s. 

Key responsibilities

Responsible for creating and managing marketing product strategy based on deep therapeutic area and product knowledge including relevant clinical trials and data in assigned  TA and gathering and consolidating inputs 

Responsible for consolidation of sales, access and medical inputs and building the Brand plan, identifying the key business drivers and detailing commercial tactics for relevant dedicated products detailing  

Responsible for development of Business operating plan, including phasing of the marketing budget associated with Brand plan marketing activities  

Responsible, as per the Brand plan, for preparation of brand campaigns and all promotional material required for effective product promotion in line with AZ promotional standards and relevant SOPs 

Responsible in close cooperation with medical for managing internal training events and external promotional events 

Responsible for leading regular Brand meetings to regularly monitor product performance and performance indicators and situation analysis, using all sources of market data to develop market models which allow product strategies to be optimized 

Participates with relevant Sales Manager at regular area meetings to regularly monitor sales performance in particular regions  

Responsible for achieving agreed sales and marketing goals and cost targets 

Responsible for phasing of Direct Marketing cost and Enigma validation 

Responsible for maintaining trustful and mutually beneficial relationships with selected Key external experts (KEES) within TA, by demonstrating the knowledge of the key attributes of external environment – treatment guidelines and oncology centers infrastructure, diagnostic landscape in relevant disease area, patient flow as well as insights from payers and policy makers   

Responsible for planning orders of drugs from production companies in cooperation with logistic department 

SFL is responsible for mentoring and coaching of Product manager/s within relevant therapeutic area – if applicable  

Ensure all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation  

Comply with valid EU and national legislation, the European Federation of Pharmaceutical Industries and Associations Code of Practice on the Promotion of Medicines (the “EFPIA Code”) and this AIFP Code of Conduct (the “AIFP Code”), where the latter do not conflict with the former. 

Obligation to act in accordance with AstraZeneca and SHE policy and standards, report all accidents (including traffic accidents), occupational diseases, incidents and other abnormal deviations to Line Manager and SHE  Coordinator    

Education, Qualifications, Skills and Experience 

Product management experience, deep product and disease knowledge, understanding the benefits and potential barriers to effective treatment in the assigned TA and dedicated product 

An understanding of pharma business, strong understanding of AZ's value proposition for each customer and external stakeholder; 

Ability to engage customers and external stakeholders on value proposition in the context of their individual needs, e.g. clinical efficacy, testing, access solutions; 

Adapt style, content and formats according to customers' needs 

An understanding of Marketing Planning process, Forecasting, Budgeting, Market Researching as part of cross-functional teamwork, showcase strong ability to work within the team   

Written and oral English 

Driving license 

Therapy area knowledge and at least 3 years marketing experience is a qualifying criterion for the senior position 

Coaching and mentoring skills is a qualifying criterion for the senior position    

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.