Overview PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better. The Franchise Director will provide thought leadership support to bottlers on setting up optimal Distributor networks, wholesaler and cash and carry operators coverage, and rural market penetration. This role will be directly interacting with the respective bottler/VBL COO & MUGMs while handling of team of 3 PI Franchise Managers/ Associate Directors each responsible for their respective geographies, to drive the execution of the aligned strategy. The person will be working with the Bottler’s team to ensure delivery of AOP volumes from these territories by collaborating on their GTM / S&D, pack price and Channel agendas. The incumbent will also work with the Franchise Director- Sales Development, Brand Category teams to ensure all the marketing and innovations are launched as per plan. The Franchise Director is also responsible for driving Franchise Governance based on the 9FF principles in collaboration with VBL. Responsibilities The key responsibility will be to drive sales strategy and will include the following: Develop a sustainable franchise business for North, Central & East regions of India. Act as a strategist and catalyst to unlock bottling system barriers and drive changes to deliver business growth, including Upgrade critical system GTM capabilities especially closing the gap in eatery channels and Develop lower-tier penetration strategy. Work closely with the bottler to drive the GTM and Numeric distribution agenda focusing on territories where they are backed by regional ANM spends and activation Develop KPI measure and provide regular “health check” to ensure progress for GTM Set the agenda for bottler as well as PepsiCo Drive Franchise Governance (based on 9FF) Deliver Annual Operating Plan, share, volume, Net revenue objectives. Build capability for future growth of the Bottler Maintain bottler relationship to drive business alignment across Pepsico and the bottler leadership teams. Strengthen the GTM and S&D footprint in the assigned geographies Qualifications Expereinces & Key Behaviours: Sales and Marketing experience with FMCG companies with a minimum experience of 12-15+ years MBA from Premier institute would be preferred Strategic thinking Collaboration and influencing Strong analytical and conceptual skills Influencing skills and Tenacity Negotiation skills Process orientation