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"At Brown-Forman Global Travel Retail, we're driven by a single ambition: to be 'Nothing Better in the Market.' We don't just sell spirits; we enrich the journeys of travelers worldwide by creating elevated brand experiences.

You'll be joining a team of passionate leaders who own the dynamic travel retail channel—a unique space where our  brands truly shine. We're looking for collaborators who can connect with affluent global shoppers and build the future of luxury spirit experiences at a global scale."

Meaningful Work From Day One

Based in China, this position will work to ensure the development of Brown-Forman brands in travel retail sales channels, in alignment with our brand building philosophy and global brand strategies.  Reporting to the Travel Retail Manager North Asia, this position will be responsible for the day-to-day execution of all travel retail activities in the covered territories of North Asia. The role will collaborate with GTR and local management teams to evaluate market conditions, implement sales and promotional plans and recommend changes.

What You Can Expect

Provide outlet support for Strategic Accounts business in the North Asia region, with particular focus on Greater China (Hong Kong, Macau, Taiwan) including S. Korea & Japan)

Develop strong working relationships with targeted key account staff to secure optimal retail brand exposure and dominate at the point of purchase

Work directly with key retailer personnel, including retail and store managers, to identify and act upon profitable growth opportunities

Proactively identify and exploit brand building opportunities through permanent merchandising and promotional activities utilizing the 360 process

Collaborate with team to manage on A&P budget, particularly in terms of POS material

Work directly with B-F Customer Service and Supply Chain to effectively manage forecasting and any logistical challenges

Day to day management of B-F Brand Ambassadors across the region

Conduct regular staff trainings in all key locations, focusing not only on B-F dedicated BA’s, but also with key retail personnel

Ensure best in class execution of all promotional activations

A&P budget review and processing of invoices

Key tasks will include:

Activation / evaluation of each promotion set to a high standard and check in regularly

Optimizing visibility of our brands at the point of sale

Development of B-F business at store level through building effective relationships with store personnel

Identify and exploit incremental brand building opportunities through merchandising and promotional activities at a local level

Line management of Brand Ambassadors across the region

Coordinate pricing and supply chain communications with both internal stakeholders and customers assigned

What You Bring to the Table

College/University/Bachelor’s degree in sales or marketing, and 1-2 years’ sales experience; or 5+ years of relevant experience

A team player, with ability to work both autonomously and in a matrix organization.

Strong oral and written communicator

Strong and confident presentation and training skills

Strong organizational skills

Fluent spoken and written Chinese (must) and English

Fully literate in Microsoft Office (Excel, Powerpoint, Word) & Google Suite

Willing to travel extensively (approximately 40% of time)

Entrepreneurial spirit with the ability to succeed in many skill areas including planning, teamwork, customer relationships, training and influencing retail staff, presentations, problem solving & negotiating

Ability to work both individually and as part of a team

Strong cultural awareness to reflect international nature of B-F travel retail business

What Makes You Unique

Be a Champion of Brown-Forman Brands

Building Productive Relationships & Partnerships

Personal Initiative

Drive for results every day

Spirits industry experience

Global Travel Retail industry experience

Other relevant languages (Korean, Japanese, etc)

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce

#LI #jackdaniels

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1