**Introduction** At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. **Your role and responsibilities** Develop a deep understanding of the priority industry, client’s AI business priorities (e.g., initiatives and challenges) and key senior/C-suite buyers for assigned accounts. Leverage available dashboards and insights. • Be well versed in IBM’s AI for Business campaign, the AI use cases and entry points, and how they can solve customer pain points. • Work with sales to prioritize the order and timing to roll out marketing plans by micro clusters. • Leverage the pre-defined set of assets and experience elements (3+3+3) designed for senior level executives to create targeted customer journeys for each micro-cluster and an overall account/cluster flight plan. Strategy and plans to be updated as AI adoption increases. o The plan should reflect actions for each prioritized micro-cluster an account appears in and should leverage marquee account participation. o Plot micro-cluster journey maps using examples in micro-cluster kits. o 20% customization as needed should be leveraged for 3+3+3 assets o For experiential elements, ensure support from consulting, client engineering and innovation studios to deliver • Coordinate across technology, consulting and demand strategy to develop a common engagement plan to achieve 4+ engagements by VP+ in 60 days (with the goal of 2+ interactions being live). • Measure quality of engagements with continuous feedback between marketing and sales, leveraging the executive dashboard and account cards • Ensure all information on marketing AND sales engagement (consulting led, tech led) is always up to date in ISC and can be leveraged in account cards. This includes, but not limited to: o Collection of all account participants at events (e.g., bespoke, standard, industry) o Tracking of personalized and customized e-mails sent by sellers, executive advocates, MD and CLP to clients, incl. in-person interaction and business development activities with clients such as visits to innovation studios, small panels **Required technical and professional expertise** Digital and social marketing experience 5+ years marketing experience in B2B technology arena Strategic business planning acumen Analytics and insight-based decision making Narrative development and communications **Preferred technical and professional experience** Sales management and go-to-market understanding Strong presentation and executive level communication Multi-disciplinary collaboration, agile work approach IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.